【正文】
ch extensive, continuous brand effect. Regional brand as the important intangible assets of industrial cluster in industry cluster in development and upgrade plays an irreplaceable role as the main body, the industrial cluster development enterprises and industrial cluster driving force of the local government should in clear regional brand effect on the basis of regional brand management, actively explore the thoughts and countermeasures, so that more effective use of regional brand in the industry cluster in the sustainable development of the positive effect. Anyhow, the scale of the industry, industrial concentration and market share, formed in industrial cluster, is the foundation of regional brand. Without product superiority and the monopoly of regional brand, region bland cannot form. And after the formation of regional brand, whether it can continuously and steadily expanded its influence, it more depend on the further development and grandness of regional industry cluster. So as the tangible assets in industrial clusters of regional brand, its development directly restricts the express of regional brand function. 6 工業(yè)園區(qū)內(nèi) 產(chǎn)業(yè)集群 和區(qū)域品牌效應分析 產(chǎn)業(yè)集群是產(chǎn)業(yè)發(fā)展的一種內(nèi)在規(guī)律,是市場配置資源、合理運用產(chǎn)業(yè)要素的客觀要求。s finance, Hollywood entertainment, and California wine industrial are the core of sustained economic growth pole of these countries and regions. More than 70 percent of the manufacturing industry in Italy realized the achievement of small and mediumsized enterprises in the world. The manufacturing industry cluster in Tokyo Japan forms the together foundation of mechanical industry. India Bangalore, known as silicon valley of Asia, is a strong typical in using industrial cluster to develop software, and quickly gain global industrial petitive advantage. China Taipei science and technology industrial park, Zhejiang and Guangdong characteristic industrial manufacturing bases are presenting exuberant vitality. As Michael porter (Port), professor of Harvard University, pointed out, cluster is the factors that govern the economy in the world today, it is the remarkable characteristics of each national economy and regional economy and even urban economy, economically developed countries and developing countries are so. First, characteristics and trends of industrial cluster development Industrial cluster is a new space between economic organization, which is in the region to specific industry or product (usually in a dominant industry as the core of enterprise and its related) and supporting agencies (including manufacturers, suppliers, customers, local government and intermediary organizations, etc), the knowledge on paratively stable cooperation and division of crisscross work is industrial organization and coordination of spatial agglomeration, between market and hierarchy represents. A true meaning of industrial cluster at least include the following three features: One is the industrial associations. Industrial clusters of enterprises and other organizations 2 are within a tend to a field, whic