【正文】
effective protection when shopping on the Inter, and they have to feel that their data and transmissions are adequately safeguarded and authenticated. Otherwise, the results will be less and less convincing since individuals will be less willing to engage in the universe of the electronic merce, and hence, emerce will not flourish and its growth will be stifled. Like other countries, Jordan sought to benefit from the advantages and unprecedented opportunities of emerce. To achieve this goal, considerable economic and legislative reforms were made during the last decade to bring the Jordanian market into conformity with the global economy and shift the Jordanian economy from protected form of economy to the market one, where the petition practices and liberation of goods and services’ prices are freed. In 2020, Jordan enacted the Electronic Transactions Law which was largely based on the UNCITRAL model law on electronic merce. This law has recognized electronic transactions and signatures and placed them on equal footing with their paper counter parts. Furthermore, Jordan signed and acceded to many treaties and 2 agreements at international, American, and European levels to create a favourable emerce climate and meet the standards of international trade. After such changes and in the light of the Jordanian membership in many international agreements, the pressing question that needs to be addressed is whether or not the Jordanian law of electronic transactions deals appropriately with the challenges of emerce in a way that strikes a balance between business interests and the need to protect consumer rights. In other words, does the Electronic Transactions Law in Jordan offer the necessary guarantee for a secure online merce? This question will therefore be the subject matter of this paper. The Protection of Online Consumers in Jordan Although emerce is growing at a dramatic rate, there are still areas of concern that need to be addressed adequately by the legislation in order to promote trust in emerce and remove any barriers to its full development. Such areas of concern revolve in one way or another around the issues of consumer protection, privacy, and data protection in an online environment where the contracting parties hardly know each other, and in which electronic munications are rarely subject to direct human review. Online consumers may not use the Inter to make purchases if they find that they do not have a clear protection from unfair contractual terms or that their rights of privacy and transparency are not prehensively guaranteed. Therefore, it can be argued that the lack of proper legislation may not only shake consumer confidence in online merce, but it might also threaten the expansion and profitability of emerce. It is clear then that the consumer protection in emerce is based on several rights such as the right of full information, the right of privacy, the right to withdraw from the contract without penalty, and the right to have effective protection from unfair contractual conditions. Let us now explore the way in which the Electronic Transactions Law deals with such rights and determine whether or not this law gives due attention to consumer protection in an online environment. Let us further permit and encourage debate of what such law should be in order to enhance legal certainty as well as increase confidence in emerce in Jordan. The Right of Full Information In order to protect online consumers and boost their confidence in emerce, consumer protection rules in most jurisdictions require that certain information must 3 be provided to the consumer in good time before the contract is concluded. Good examples in this regard are the European Directive 2020/31/EEC on electronic merce, and the European Directive 1997/7/EC on the protection of consumers in respect of distance contracts which contain specific provisions in terms of information to be provided to the consumer. Such directives aim to encourage greater use of emerce by clarifying the rights and obligations of businesses and consumers, enhancing the transparency, and breaking down barriers across Europe. In order to achieve these goals, such Directives require that certain information be supplied to consumers in a clear manner that ports with the means of distance munication used, having regard to the principles of good fai