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permit and encourage debate of what such law should be in order to enhance legal certainty as well as increase confidence in emerce in Jordan. The Right of Full Information In order to protect online consumers and boost their confidence in emerce, consumer protection rules in most jurisdictions require that certain information must 3 be provided to the consumer in good time before the contract is concluded. Good examples in this regard are the European Directive 2020/31/EEC on electronic merce, and the European Directive 1997/7/EC on the protection of consumers in respect of distance contracts which contain specific provisions in terms of information to be provided to the consumer. Such directives aim to encourage greater use of emerce by clarifying the rights and obligations of businesses and consumers, enhancing the transparency, and breaking down barriers across Europe. In order to achieve these goals, such Directives require that certain information be supplied to consumers in a clear manner that ports with the means of distance munication used, having regard to the principles of good faith in mercial transactions, and the protection of minors and others unable to give consent. These Directives insist further that online service providers are obliged to provide contact details to the recipients of their services in a form that is easily, directly and permanently accessible. Unlike the European law, the Electronic Transactions Law in Jordan does not contemplate the information that the supplier must provide to the consumer before the conclusion of the electronic contract. By doing so, this law leaves this issue to be governed by the general rules of the Civil Law without in any way recognizing the fact that consumers in an online environment need more protection than that offered by such general rules. Without direct and prehensible recognition of the full information right, suppliers might have an absolute power to bind their consumers regardless of whether or not they provide them with the necessary information to enter into contracts, and consumers might thus bee largely unprotected. If creating a confident and protective environment for online consumers is our concern, it is essential then that the Electronic Transactions Law addresses such issue explicitly by imposing special duties of information on the supplier so that certain details must be provided to the consumer either before the contract is made or in good time after it. The Right to Privacy in Personal Data Many privacy concerns arise in cyberspace where anonymity prevails and in which technology facilitates the collection, processing and transmission of individuals’ information in a matter of a few seconds. On a daily basis, the vast majority of Web sites required econsumers to disclose some personal identifying information as they plete electronic transactions or create online accounts. Such consumers often provide the required personal information without fully understanding how this information will be used and whether or not it will be shared 4 with third parties. They just do that to plete a transaction or gain access to a service they seek since they know that any refusal to submit the required information will hinder any further meaningful use of a Web site, and hence, they will find themselves unable to plete their intended purchase (Ciocchetti 2020, p. 561). While some Web sites collect personal information from consumers and store it in their databases in order to facilitate transactions and discover consumers’ trends and interests so that they can satisfy the everevolving needs of their consumers, other Web sites may collect personal information only to sell it to marketing firms or unrelated third parties for a profit. This might not only impact a consumer’s privacy negatively, but it may also cause considerable personal and financial damage especially when very sensitive data falls into the wrong hands. What plicates the matter further is the fact that once such data leaves the hands of its initial collectors, it may be stolen or purchased anonymously and from anywhere around the world. That being the case, it should e as no surprise if consumers know nothing about the identity of the parties that purchase their personal information or the purpose for which such information is used. This situation may infringe the privacy of econsumers an