profitpoolsandcorecompetenceppt34英文-it-文庫吧資料
2024-08-25 10:32本頁面
【正文】 . K. and Gary Hamel Harvard Business Review, MayJune 1990 2020/9/18 來自 中國最大的數(shù)據(jù)庫下載 19 Core Competence ? A Firm is made up of resources ? people, patents, brand names, plant amp。2020/9/18 Darral G. Clarke for BM 499 1 Profit Pools and Core Competence Darral G Clarke Professor of Management The Marriott School Brigham Young University 2020/9/18 Darral G. Clarke for BM 499 2 Profit Pools: A Fresh Look at Strategy Orit Gadiesh and James L. Gilbert Harvard Business Review MayJune 1998 2020/9/18 來自 中國最大的數(shù)據(jù)庫下載 3 THE PC INDUSTRY’S PROFIT POOL ? Value chain focus ? Axes ? Vertical—operating margin ? Horizontal—share of industry data 40% 30 20 10 0 0 100% share of industry revenue microprocessors other ponents personal puters software peripherals services The value chain for the PC industry includes six key activities。 the profitability of the activities varies widely. Manufacturers pete in the largest but leastprofitable segment of the chain. 2020/9/18 來自 中國最大的數(shù)據(jù)庫下載 4 The Profit Pool Lens ? The profit pool is the total profit earned in an industry at all points along the industry’s value chain ? Segment profitability may vary by customer group, product category, geographic market, or distribution channel ? Profit concentration may be very different than revenue concentration ? Shape of the profit pool reflects the petitive dynamics of a business ? Interactions of panies and customers ? Competitive strategies of petitors ? Product pools are not stagnant 2020/9/18 來自 中國最大的數(shù)據(jù)庫下載 5 THE . AUTO INDUSTRY’S PROFIT POOL 100% operating margin source: Harvard Business Review, MayJune 1998 auto rental 25% 15 10 5 0 0 share of industry revenue auto manufacturing new car dealers used car dealers auto loans auto insurance aftermarket parts 20 leasing warranty gasoline service repair The automotive industry enpasses many valuechain activities. The way that profits and revenues are distributed among these activities varies greatly. The most profitable areas of the car business are not the ones that generate the biggest revenues. 2020/9/18 來自 中國最大的數(shù)據(jù)庫下載 6 Profit Pools: Company Examples Companies Automakers UHaul Elevators (OTIS) Harley Davidson Polaroid Core Business Auto manufacturing Truck Rental Elevator Manufacturing Motorcycles Instant Photography Cameras Sources of Hig
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