profitpoolsandcorecompetence（ppt34）英文-it(文件)
【正文】 e more than necessary Take at least two viewpoints: pany level and product level Use proxy measures where necessary Resolve inconsistencies—don’t ignore them Output Profit pool list Estimate of total pool profits, (range) Point estimate of profits for each value chain activity Final estimates of activity and total pool profits 2020/9/18 來(lái)自 中國(guó)最大的數(shù)據(jù)庫(kù)下載 31 What is ―profit‖ anyway? ? Can be thought of in three ways (all of which may be relevant for profit pool analysis) ? Accounting profit ? Return on investment ? Economic value added= aftertax operating profits – cost of all invested capital ? Cashflow ? Earnings before taking fixedasset and capital costs into account 2020/9/18 來(lái)自 中國(guó)最大的數(shù)據(jù)庫(kù)下載 32 Example: Credit cards at RegionBank Acquisition Funding Servicing $80 value of a subscriber $279 average annual revenues per subscriber $60 annual payment to servicer per subscriber $64 cost of acquiring a subscriber $235 average annual costs per subscriber $50 average annual cost to servicer $16 acquisition profit per subscriber $44 annual funding profit per subscriber $10 annual servicing profit per subscriber $ annual acquisition profit per subscriber amortized over 5 year average life X260 million subscribers X260 X260 $800 million profit $ billion profit $ billion profit 2020/9/18 來(lái)自 中國(guó)最大的數(shù)據(jù)庫(kù)下載 33 RegionBank’s Profit Pool Map 100% acquisition funding servicing Share of industry revenue 20% Operating margin 2020/9/18 來(lái)自 中國(guó)最大的數(shù)據(jù)庫(kù)下載 34 RegionBank’s Profit Pool Mosaic Banks Share of industry profits acquisition funding servicing Share of activity profits 100% 100% Banks Banks 。S) ? Hi tech (Intel, Cisco, and Dell) ? Video games (Nintendo) ? Web businesses (eBay and Yahoo!) 2020/9/18 Darral G. Clarke for BM 499 18 The Core Competence of the Corporation Prahalad, C. K. and Gary Hamel Harvard Business Review, MayJune 1990 2020/9/18 來(lái)自 中國(guó)最大的數(shù)據(jù)庫(kù)下載 19 Core Competence ? A Firm is made up of resources ? people, patents, brand names, plant amp。 the profitability of the activities varies widely. Manufacturers pete in the largest but leastprofitable segment of the chain. 2020/9/18 來(lái)自 中國(guó)最大的數(shù)據(jù)庫(kù)下載 4 The Profit Pool Lens ? The profit pool is the total profit earned in an industry at all points along the industry’s value chain ? Segme
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