letterofproposalforconsultingservices(doc)-經(jīng)營管理-文庫吧資料
2024-08-24 15:09本頁面
【正文】 oint venture for SPANISH_MEDIA_Co (SMC) as the basis for strategic investment decisions in the PRC. Along with the consulting project, Bexcel Management Consultants (“Bexcel”) will provide three months related consulting services to SPANISH_MEDIA_Co. The scope of this project is divided to three phases. Evaluation will be conducted at the end of each phase and agreement of the following phase will be negotiated in detail according to the evaluating results. PHASES OF WORK Phase 1. Defining the Entry Strategy Analyzing the market Investigating the government structure/policy/regulations in respect of publishing industry and Inter industry, understand their influences on SPANISH_MEDIA_Co’ activities in the PRC. Estimating the market sizes and assessing the market potential of the publishing industry and Inter industry for SPANISH_MEDIA_Co’ business in PRC. Identifying the major relative information and device providers. Researching the activities of the main petitors. Identifying the major potential players in the main value chain of the relative industry. Identifying and understanding the demand of customers, estimating the potential demand. Conducting the basic strategy 20 September, 2020 Page 2 Conducting analysis and offering advice on the type of the potential partners, including the industrial division, enterprise capital type, etc. Offering a list of potential partners, including the cooperators for forming the joint venture and for other strategic purpose. Giving a
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