企業(yè)橫向戰(zhàn)略分析(英文版)(參考版)
2025-02-16 12:11本頁面
【正文】 C o m m o nC o m p o n e n tC o m m o nR a wM a t e r i a l 。C o m m o nR a wM a t e r i a l 。 Possible forms of sharing: shared inbound logistics, shared ponent fabrication, shared assembly facilities, shared testing/quality control facilities, shared factory indirect activities, shared site infrastructure. September 2023 5 NJU 賈良定 ⑤ Market Interrelationships. Source: mon buyer, mon channel, mon geographic market。 Possible forms of sharing: joint technology development, joint interface design. September 2023 4 NJU 賈良定 ③ Infrastructure Interrelationships. Source: mon firm infrastructure needs, mon capital。第十二講 橫向戰(zhàn)略的戰(zhàn)略分析 Growing Importance of Horizontal Strategy Among Business Units Steps of Formulating Horizontal Strategy and Diversification Strategy Mechanisms for Achieving Interrelationships to Manage Horizontal Organization? September 2023 1 NJU 賈良定 Horizontal strategy is a coordinated set of goals and policies across distinct but interrelated business units. It is required at the group, sector, and corporate levels of a diversified firm. It does not replace or eliminate the need for separate business and/or business unit strategies. Rather, horizontal strategy provides for explicit coordination among business units that makes corporate or group strategy more than the sum of the individual business unit strategies. September 2023 2 NJU 賈良定 Growing Importance of Horizontal Strategy ⑴ Diversification philosophy is changing ⑵ Emphasis is shifting from growth to performance ⑶ Technological change is proliferating interrelationships and making them more achievable ⑷ Multipoint petition is increasing September 2023 3 NJU 賈良定 Among Business Units ⑴ Tangible Interrelationships ① Procurement Interrelationships. Source: mon purchased inputs。 Possible forms of sharing: joint procurement. ② Technological Interrelationships. Source: mon product(or process) technology, mon technology in other value activities, one product incorporated into another, interface among products。 Possible forms of sharing: shared raising of capital, shared cash utilization, shared accounting, shared legal department, shared government relations, shared hiring and training, etc. ④ Production Interrelationships. Source: mon location of raw materials, identical or similar fabrication(or assembly) process, identical or similar testing/quality control procedures, mon factory support needs。 Possible forms of sharing: shared brand name, cross selling of products, bundled or packaged selling, cross subsidization of plementary produ
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