戰(zhàn)略分析工具與分析方法(英文版)(參考版)
2025-01-03 05:03本頁面
【正文】 s Takeaway Slides Capabilities Core Competencies Organizational Structure Business A Business B Business C Business D Core Competencies Make/Buy Analysis Make hammers Package Distribute ?_____ Purchase raw materials ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ ?_____ 16 CU7112497ECB 。s Takeaway Slides Competitors (1) Market Share by Product Type S h ir ts P a n ts So ck s0%5%1 0 %1 5 %2 0 %2 5 %3 0 %Market ShareUKU S AGeographic Segmentation Revenue/Profit Over Time Time Dollars Sales Profit CAGR % % Stock Price Indexed Stock Price Time Competitor A Competitor B Industry Average Market Marimekko A B C D E F GMarket ShareP r o d u ct c a te g o r ie sSales = $ 100% Market Growth Market Competitor C Competitor B Time Competitor A Sales CAGR % % % % Cash Flow 1991 1992 1993 1994 1995($ 4 0 )($ 2 0 )$0$20$40$60DollarsNet Cash Flow $ $ Opportunities Strengths Threats Weaknesses SWOT ? ? ? ? ? ? ? ? ? ? ? $ $ $ A B C D EMarket ShareGe o g ra p h ic A re aSales = $ 100% 14 CU7112497ECA 3 C39。s Takeaway Slides Customers (1) Attractiveness A B C Target segment Segment Financial Attractiveness Ease of Implementation Hi Lo Low price High quality Fast delivery A B C D Segment Needs Segment Segment Share Total market = $ Competitors (% of Total Sales) Client A B C D0%20%40%60%80%10 0%Se gm en t (% of T otal S al es )$ $ $ $ $ Satisfaction Over Time Percent of Replies 100% Time Good Okay Bad Value Proposition Segment A Segment B Segment C Segment D Product Service Channel Size of segment Se g m e n t DSe g m e n t CS e g m e n t BS e g m e n t AC u s to m e r s Sa le s P r o fi ts0%2 0 %4 0 %6 0 %8 0 %1 0 0 %PercentRevenue and Profit $ $ L o w p r ic e H ig h q u a lity F
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