在行動(dòng)的戰(zhàn)略管理(1)(參考版)
2025-02-09 13:45本頁面
【正文】 s financial standards and policies Ensure integrity of anization39。Strategic Management in Action Introducing the Concepts Learning Objectives 1. Discuss why strategic management is important. 2. Define strategy and strategic management. 3. Describe the strategic management process. 4. Describe the three levels of anizational strategies. 5. Explain the historical evolution of strategic management. 6. Rebut misconceptions about strategy and strategic management. 7. Explain who’s involved with strategic management and their role in managing strategically. WHY IS STRATEGIC MANAGEMENT IMPORTANT? Strategic Management ? ? ? ? Gives everyone a role Makes a difference in performance levels Provides systematic approach to uncertainties Coordinates and focuses employees WHAT IS STRATEGIC MANAGEMENT? Strategy vs. Strategic Management The Basics of Strategy Strategic Management Definition of Strategy ? A series of goaldirected decisions and actions matching an anization39。s skills and resources with the opportunities and threats in its environment The Basics of Strategy Strategic Management Strategy Involves: ? ? ? ? ? Organization’s goals Goaldirected action Related decisions a
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