在行動(dòng)的戰(zhàn)略管理(1)(文件)
【正文】 Military Roots ? ? ? ? Battlefield strategies to gain an edge Exploit weak spots Academic Origins of Strategic Management Economic theory Early anizational studies Looking at Strategic Management’s Past Strategic Planning Strategic Management Emerge ? ? ? Before 1960 Not an area of study During the 1960s Strategy and Structure Corporate Strategy Business Policy: Text and Cases During the 1970s and 1980s Bees distinct academic field Research focus on strategic decisions vs. performance Misconceptions About Strategy and Strategic Management Misconceptions ? ? ? ? ? Strategy and strategic planning are dead Strategy is strictly for top management Strategy is about planning Strategy is stable and constant Strategic management outlines ultimate destination route WHO’S INVOLVED WITH STRATEGIC MANAGEMENT? The Role of the Board of Directors ? ? ? ? ? ? ? Elected representatives of the pany’s stockholders Legally obligated to represent and protect stockholder’s interest The Role of Top Management Responsible for every decision and action of every employee Providing effective leadership Other Strategic Manager
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