營銷管理ch17-零售與直銷(參考版)
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【正文】 下午 4時 34分 42秒 下午 4時 34分 16:34: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專家告訴 。 2023年 1月 下午 4時 34分 :34January 30, 2023 ? 1業(yè)余生活要有意義，不要越軌。 :34:4216:34:42January 30, 2023 ? 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 16:34:4216:34:4216:34Monday, January 30, 2023 ? 1知人者智，自知者明。 16:34:4216:34:4216:341/30/2023 4:34:42 PM ? 1越是沒有本領(lǐng)的就越加自命不凡。 下午 4時 34分 42秒 下午 4時 34分 16:34: ? 楊柳散和風，青山澹吾慮。 2023年 1月 下午 4時 34分 :34January 30, 2023 ? 1少年十五二十時，步行奪得胡馬騎。 2023年 1月 30日星期一 下午 4時 34分 42秒 16:34: ? 1楚塞三湘接，荊門九派通。 16:34:4216:34:4216:34Monday, January 30, 2023 ? 1不知香積寺，數(shù)里入云峰。 16:34:4216:34:4216:341/30/2023 4:34:42 PM ? 1成功就是日復(fù)一日那一點點小小努力的積累。 下午 4時 34分 42秒 下午 4時 34分 16:34: ? 沒有失敗，只有暫時停止成功！。 2023年 1月 下午 4時 34分 :34January 30, 2023 ? 1行動出成果，工作出財富。 2023年 1月 30日星期一 下午 4時 34分 42秒 16:34: ? 1比不了得就不比，得不到的就不要。 16:34:4216:34:4216:34Monday, January 30, 2023 ? 1乍見翻疑夢，相悲各問年。 16:34:4216:34:4216:341/30/2023 4:34:42 PM ? 1以我獨沈久，愧君相見頻。 Houghton Mifflin Company. All rights reserved. ? 靜夜四無鄰，荒居舊業(yè)貧。 1984 by Houghton Mifflin Company. Used by permission. 29 Copyright 169。 Houghton Mifflin Company. All rights reserved. Strategic Issues in Retailing (cont’d) ? The Wheel of Retailing – A hypothesis holding that new retailers usually enter the market as lowstatus, lowmargin, lowprice operators but eventually evolve into highcost, high price merchants. 28 Copyright 169。 Houghton Mifflin Company. All rights reserved. Strategic Issues in Retailing (cont’d) ? Retail Positioning – Identifying an unserved or underserved market segment and serving it through a strategy that distinguishes the retailer from others in the minds of consumers in that segment ? Store Image – Atmospherics ? The physical elements in a store’s design that appeal to consumers’ emotions and encourage buying ? Interior layout, colors, furnishings, and lighting ? Exterior storefront and entrance design, display windows, and traffic congestion 26 Copyright 169。 lease space to retailers running retail stores out of warehouse bays – Nonanchored malls ? Do not have traditional department store anchors。 Houghton Mifflin Company. All rights reserved. Strategic Issues in Retailing (cont’d) ? Traditional Shopping Centers – Neighborhood shopping centers ? Usually consist of several small convenience and specialty stores. – Community shopping centers ? Include one or more department stores (anchors), some specialty stores, and convenience stores. – Regional shopping centers ? Have the largest department stores, the widest product mix, and the deepest product lines of all shopping centers. 24
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