demographicsandpsychographics英文(參考版)
2025-01-08 07:54本頁面
【正文】 psychographics focus on why they buy ?AIO measures: activities, interests, and opinions AIO Categories of Lifestyle Studies Interests Opinions Activities Family Home Job Community Recreation Fashion Food Media Achievements Social Issues Politics Themselves Business Economics Education Products Future Culture Work Hobbies Social Events Vacation Entertainment Community Shopping Sports Volunteering 30 Values And Lifestyle System ?VALS2? captures consumers ’ attitudes and values by measuring how strongly they agree or disagree with various phrases ?Classifications of selforientations: ?Principle oriented: make purchases based on their principles not others’ ?Status oriented: heavily influenced by others’ beliefs, opinions, and views ?Action oriented: buy to affect environment and seek activity, variety, and risk VALS Lifestyle Segments Actualizers Strugglers Low Resources High Resources Status Orientation Action Orientation Principle Orientation Fulfilleds Believers Achievers Strivers Experiencers Makers 謝 謝 :48:5119:4819::48 19:4819:48::48:51 2023年 1月 23日星期一 7時 48分 51秒 演講完畢，謝謝觀看！ 。1 Demographics and Psychographics 2 Overview ?Demographics ?Psychographics ?personality ?values ?lifestyles 3 Demographics ?Definition: the size, structure, and distribution of a population ?Demographic analysis
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