howtowriteagoodcreativebrief英文(參考版)
2025-03-10 04:44本頁(yè)面
【正文】 How to Write a Good Creative Brief What is a brief? “I have no idea. Sorry.” David Ogilvy Cofounder/OM “It?s like foreplay. It?s alright as long as it doesn?t go on for too long.” F. Stone Roberts CEO/Lintas “An insight into the consumer that bees an engine for driving the advertising strategy, and delivering the best creative.” Joe Plummer YR “Please state on one side of a sheet of paper how the Royal Navy is prepared for the eventuality of war with Germany.” Winston Churchill, 1937 What is a brief? A tool that helps the agency focus on and deliver brand building ideas, by being... A bridge be
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