demographicsandpsychographics英文-展示頁
2025-01-12 07:54本頁面
【正文】 Should I have an Ensure or a Sustacal? 12 Gender and Consumption ?Sex roles ?Today and yesterday ?Across cultures ?Values ?Acquisition methods ?Consumption I going to make a quick trip to Venus, but I want to be back for the game! 13 Psychographics ?Definition: the description of consumers on the basis of their psychological characteristics ?Basic ponents of psychographics ?personality ?values ?lifestyles (traditional definition of psychographics) 14 Personality ?Personality: The consistent response to environmental stimuli ?an individual’ s unique psychological makeup, which consistently influences how the person responds to his or her environment 15 Approaches to Personality ?Psychoanalytic Theory 心理分析理論 ?SocioPsychological Theory 社會心理理論 ?TraitFactor Theory 特徵理論 16 Psychoanalytic Theory ?Human personality system consists of the id, ego, and superego ?id （本我） : source of psychic energy ?ego（自我） : mediator of id and superego ?superego（超我） :societal or personal norms ?The dynamic interaction of these results in unconscious motivations that are manifested in observed human behavior 17 SocioPsychological Theory ?Recognizes interdependence of the individual and society ?Three orientations of human behavior: plaint, aggressive, and detached ?Social variables (rather than biological instinct) are most important in shaping personality ?Person may buy a product that symbolizes unattainab
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