【正文】 and grasp the incentive factors as well as the method of employee’s recruiting and arrangement, training and development. Besides, students should also grasp the knowledge of employee’s benefit and pensation, manager’s payment, labor union, negotiation between employers and employees, etc.Course Book: Wang YiJiang, Kong FanMin, Human Resource management in modern enterprises, Shanghai People39。 grasp the knowledge of anization。Course Code: 13019020Course Title: Human Resource ManagementDepartment: Department of Business AdministrationCredit: 2Periods per week: 2Preparatory Course: ManagementStudents: UndergraduatesMain contents: This course explains the basic theory, knowledge and skills and techniques of human resource management, and bines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the basic concepts and genres of human resource management。參考教材：《人事管理經(jīng)濟(jì)學(xué)》 ， （美）愛(ài)德華通過(guò)學(xué)習(xí)，學(xué)生應(yīng)掌握人力資源管理的基本概念及其流派，人力資源管理模式的比較，勞動(dòng)組織，企業(yè)中的個(gè)人行為，激勵(lì)因素，職工的招聘和配備，職工的培訓(xùn)和開(kāi)發(fā)，勞動(dòng)工資，職工福利，管理人員報(bào)酬，工會(huì)和勞資集體談判等。 how to do the investment estimation and financing project research。 how to do the market research and prediction, and establish the pany investment and development strategy。擬用教材：《項(xiàng)目決策分析與評(píng)價(jià)》 ，本書(shū)編寫(xiě)委員會(huì)編，中國(guó)計(jì)劃出版社 2022 年版。Course Code: 13017020Course Title: International Project FinancingDepartment: Department of Business AdministrationCredit: 2Periods per week: 2Preparatory Course: International Investment, Investment Students: UndergraduatesMain Contents: The curriculum introduce the operations and procedures of project financing, including the structure of project financing, the financing planning and the evaluation of project, the risk and insurance of project financing, sponsion, contract and franchise, environment protection, the investment and operation of BOT project, the practice of international projects finance in China, etc. After learning this curse, students should know and grasp the knowledge and method of international project financing.Course Book: Sun Li, International Project Financing, Beijing University Press, 2022Reference Book: Reid W. Click, Joshua D. Coval, The theory and practice of international financial management, Beijing University Press, 2022序 號(hào)：18課程編碼：13018020課程名稱：項(xiàng)目決策分析與評(píng)價(jià) Project decision analysis and evaluation學(xué) 分：2周 學(xué) 時(shí)：2開(kāi)課系部：工商管理系14預(yù)修課程：投資經(jīng)濟(jì)學(xué)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程主要內(nèi)容包括：項(xiàng)目決策分析與評(píng)價(jià)的目的與基本內(nèi)容，如何進(jìn)行市場(chǎng)調(diào)查與預(yù)測(cè)、制定企業(yè)的投資發(fā)展戰(zhàn)略，如何進(jìn)行資源優(yōu)化配置、建設(shè)方案設(shè)計(jì)，如何進(jìn)行投資估算和研究融資方案，如何對(duì)工程項(xiàng)目方案進(jìn)行財(cái)務(wù)評(píng)價(jià)、國(guó)民經(jīng)濟(jì)評(píng)價(jià)、社會(huì)評(píng)價(jià)和環(huán)境影響評(píng)價(jià)以及不確定性分析和風(fēng)險(xiǎn)分析。擬用教材：《國(guó)際項(xiàng)目融資》 ，孫黎等主編，北京大學(xué)出版社 2022 年版。 Economics Press, 2022序 號(hào)：17課程編碼：13017020課程名稱：國(guó)際項(xiàng)目融資 International Project Financing學(xué) 分：2周 學(xué) 時(shí)：2開(kāi)課系部：工商管理系預(yù)修課程：國(guó)際投資學(xué)、投資學(xué)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程介紹項(xiàng)目融資的運(yùn)作與程序，包括項(xiàng)目融資的結(jié)構(gòu)，融資安排以及項(xiàng)目評(píng)估，項(xiàng)目融資的風(fēng)險(xiǎn)和保險(xiǎn)，擔(dān)保以及合同協(xié)議與特許權(quán)，環(huán)境保護(hù)，BOT項(xiàng)目投資及運(yùn)作，國(guó)際項(xiàng)目融資在中國(guó)的實(shí)踐等內(nèi)容。參考教材：《中級(jí)國(guó)際投資學(xué)》 ，楊大楷、劉慶生、劉偉編著，上海財(cái)經(jīng)大學(xué)出版社 2022年版。此外，還包括國(guó)際間接投資的基本內(nèi)容，間接投資的投資工具及證券投資組合，發(fā)達(dá)國(guó)家對(duì)證券市場(chǎng)的管理等。 and 5) international marketing anizing and controlling. Through learning this course, students should grasp the concepts and theories of international marketing, and know some of the methods and skills of international marketing. Besides grasp the abovementioned knowledge, students still need to understand the terms and theories of international marketing in the original text.Course Book: Philip R. Cateora, International Marketing（ 12th edition） , China Renmin University Press, 2022Reference Book: Kou XiaoXuan, International Marketing, Capital University of Economics amp。 3) international marketing strategy。Course Code: 13015030Course Title: International Marketing (Bilingual)Department: Department of Business AdministrationCredit: 3Periods per week: 3Preparatory Course: NoneStudents: UndergraduatesMain contents: Based on the current world economic development and oriented by international market, this course introduces the basic theory and explores the problems of international marketing. The main content in this course includes five parts, that is 1) introduction of the international marketing。12擬用教材：《國(guó)際營(yíng)銷(xiāo)》 （英文影印版第 12 版） ， （美）菲利普 .（Philip R. Cateora）等著，中國(guó)人民大學(xué)出版社 2022 年版。通過(guò)學(xué)習(xí)本課程，學(xué)生應(yīng)掌握國(guó)際市場(chǎng)營(yíng)銷(xiāo)的基本概念和理論，了解并掌握一定的國(guó)際市場(chǎng)營(yíng)銷(xiāo)方法和技巧。 Business Press, 2022Reference Book: Roger Bent, Jim Blythe, International Marketing, Higher Education Press, 2022序 號(hào)：15課程編碼：13015030課程名稱：國(guó)際市場(chǎng)營(yíng)銷(xiāo)（雙語(yǔ)） International Marketing (Bilingual） 學(xué) 分：3周 學(xué) 時(shí)：3開(kāi)課系部：工商管理系預(yù)修課程：無(wú)修讀對(duì)象：本科生課程簡(jiǎn)介：本課程以現(xiàn)代世界經(jīng)濟(jì)發(fā)展為背景，以國(guó)際市場(chǎng)為導(dǎo)向，對(duì)國(guó)際營(yíng)銷(xiāo)的理論與實(shí)踐問(wèn)題進(jìn)行系統(tǒng)、深入的闡述。 4) international marketing binatorial strategy。 2) analysis of international marketing environment。參考教材：《國(guó)際市場(chǎng)營(yíng)銷(xiāo)學(xué)》 ，Roger Bent, Jim Blythe 著，高等教育出版社出版2022 年版。通過(guò)學(xué)習(xí)本課程，學(xué)生應(yīng)掌握國(guó)際市場(chǎng)營(yíng)銷(xiāo)的基本概念和理論，了解并掌握一定的國(guó)際市場(chǎng)營(yíng)銷(xiāo)方法和技巧。Course Code: 13013030Course Title: Marketing (bilingual)Department: Department of Business AdministrationCredit: 3Periods per week: 3Preparatory Course: NoneStudents: UndergraduatesMain contents: This course explains the basic theory, knowledge and skills and techniques of marketing, and bines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the knowledge including basic concepts of marketing, marketing management, analysis of marketing environment, market research and prediction, customer behavior, petitors and petition strategies, marketing in a target market, product analyzing and marketing strategies, price decision and price strategic choice, marketing channels as well as it’s selection and management, the promotion of product and the selection of promotion strategies, corporation identity design and treatment with the crisis when pany encountered, etc. Besides grasp the abovementioned knowledge, students still need to understand the terms and theories of marketing in the original text.Course Book: Philip