【正文】 The course teaches students theories and methods of entrepreneurship, makes students know about normal questions, obstructions and the solution during entrepreneurial process, and have basic quality and skills. It not only can use all professional knowledge of business administration, but also can cultivate students’ creation spirit, entrepreneurship, and the ability of analysis and solution for question, and the adaptation ability, so it can improve students’ ability of employment and entrepreneurshipThe course includes: entrepreneurship’s concept, type, process and roles。它不僅可以綜合運(yùn)用工商管理各門專業(yè)知識，而且可以培養(yǎng)學(xué)生的創(chuàng)新、創(chuàng)業(yè)精神和分析與解決問題的能力，以及適應(yīng)能力，可以提高學(xué)生的就業(yè)能力和創(chuàng)業(yè)能力。通過本課程的學(xué)習(xí)，使學(xué)生建立管理溝通意識，了解基本的溝通知識，通過案例分析、情景模擬、角色扮演等練習(xí)，掌握溝通的基本技巧，尤其是演講、團(tuán)隊溝通等技能，同時要求學(xué)生運(yùn)用溝通理論修正自身在管理溝通中的不足，在自己的日常學(xué)習(xí)和生活中有意識地運(yùn)用所學(xué)技能，提高溝通能力和水平，增強(qiáng)團(tuán)隊合作意識，為以后工作、生活中進(jìn)行有效溝通奠定基礎(chǔ)。Innovation management is a professional selected course for students of business management. This course has three main objectives .The first is make students learn innovation significance for development of corporation and country. The Second is to have student master basic theoretical system of innovation management. The third is to train their capability of managing firm innovation activities.After describing industrial model of an innovation, this course provides a series of strategic frameworks for managing innovation businesses. The emphasis throughout is on the development and application of conceptual models which clarify the interactions between petition, patterns of technological and market change, and the structure and development of internal firm capabilities. This course also involves creativity management, innovation finance, innovation organization, innovation policy.Through this course, students should able to analyze problems firm faced in innovation process and deal with them by theoretical knowledge learned.Written examination管理溝通（石振香）Managerial Communication3《管理溝通》課程是工商管理學(xué)科類各專業(yè)方向的專業(yè)課程，也是課程體系中應(yīng)用性和實踐性最強(qiáng)的課程之一。本課程的主要培養(yǎng)目標(biāo)有三個，一是從宏觀和微觀兩個角度讓學(xué)生充分了解和認(rèn)識到創(chuàng)新管理對國家經(jīng)濟(jì)增長和企業(yè)發(fā)展的重要性，二是讓學(xué)生掌握創(chuàng)新管理的基本理論和知識體系，三是培養(yǎng)學(xué)生把職能管理的知識綜合運(yùn)用到企業(yè)創(chuàng)新活動中的基本能力。 How to find business opportunities (including the creation or acquisition opportunities for panies to establish branches of the opportunity, the opportunity to start a home business)。本課程的主要內(nèi)容有：小企業(yè)及企業(yè)家的特征；如何尋找創(chuàng)業(yè)機(jī)會（包括創(chuàng)建或收購企業(yè)的機(jī)會、建立分支機(jī)構(gòu)的機(jī)會、開辦家庭企業(yè)的機(jī)會）；新企業(yè)計劃（包括新企業(yè)計劃的作用、創(chuàng)造競爭優(yōu)勢、分析市場形成市場營銷計劃、選擇經(jīng)營場所和設(shè)備、編制財務(wù)報表、確定資金需求、尋找資金來源）等內(nèi)容。The task of this course and the teaching objective is to make the students understand the connotation of ERP, the series of management innovation of enterprise which is from the integrated optimization thought, to enable students to organically connect knowledge of Prerequisite courses, to cultivate students39。Project Management introduces basic theories and approaches of projects and project management, including the planning, implementation and control of management process, and corresponding tools and technology of nine managements, which are project integration, scope, time, cost, quality, human resources, munication, risk, procurement managements. Through this course, students are expected to master contents of project management knowledge system, management approaches and technology in different phases of the life cycle of management。s production, research or economic activities effectively organized, and the application of quantitative analysis methods and puter technology bining qualitative analysis tool for system ponents, organizational structure, information exchange and feedback control functions for analysis, design, manufacture and service to achieve optimal design, optimal control and optimal management the purpose to the fullest potential of human and material resources, organization and management through a variety of techniques, so that the relationship between local and global coordination in order to achieve an integrated system optimization.Written examination項目管理（石振香）Project Management3《項目管理》主要講述項目及項目管理的基本理論和方法，包括項目集成管理、項目范圍管理、項目時間管理、項目成本管理、項目質(zhì)量管理、項目人力資源管理、項目溝通管理、項目風(fēng)險管理、項目采購管理九大管理的計劃、執(zhí)行和控制的管理過程及相應(yīng)的管理工具和技術(shù)。它是把自然科學(xué)和社會科學(xué)的某些思想、理論、方法、策略和手段等根據(jù)總體協(xié)調(diào)的需要，有機(jī)地聯(lián)系起來，把人們的生產(chǎn)、科研或經(jīng)濟(jì)活動有效地組織起來，應(yīng)用定量分析和定性分析相結(jié)合的方法和計算機(jī)等技術(shù)工具，對系統(tǒng)的構(gòu)成要素、組織結(jié)構(gòu)、信息交換和反饋控制等功能進(jìn)行分析、設(shè)計、制造和服務(wù)，從而達(dá)到最優(yōu)設(shè)計、最優(yōu)控制和最優(yōu)管理的目的，以便最充分地發(fā)揮人力、物力的潛力，通過各種組織管理技術(shù)，使局部和整體之間的關(guān)系協(xié)調(diào)配合，以實現(xiàn)系統(tǒng)的綜合最優(yōu)化。Electronic merce is a crossdisciplinary integrating the collection of international trade, the industrial economy, the marketing and the traditional disciplines such as puter, network application technology. Introduction to emerce also reflects the characteristics. To open this course, the purpose is to let students organic integrate of the content of the two aspects after learning the basic economic theory, basic knowledge of puter and network, and to use the puter and network knowledge to help practice of economic theory, so that the economic class students will bee highlevel talents who have thick foundation, wide scope and practice ability.Written examination商務(wù)談判（劉文斌）Business Negotiation2通過本門課程的學(xué)習(xí)，使學(xué)生掌握商務(wù)談判的基本原理和實務(wù)，了解和掌握商務(wù)談判的程序、內(nèi)容及禮儀，并通過案例分析與討論使學(xué)生具有一定運(yùn)用商務(wù)談判策略及技巧的能力。電子商務(wù)概論也體現(xiàn)了這一特征。其主要內(nèi)容包括廣告策劃的技術(shù)與方法，廣告的組織形式，廣告調(diào)研的基本內(nèi)容、程序、方法及技術(shù)，廣告的心理，廣告策劃的含義、特點和程序，廣告的目標(biāo)與廣告預(yù)算，廣告主題的選擇與確定，廣告創(chuàng)意原理、方法與策略，廣告的創(chuàng)作及媒體的選擇，廣告效果的評價以及廣告的規(guī)則與管理等。This course mainly involves the essential principle of sales management, sales planning, organizing and region managing, sales force recruiting, selecting and training, the establishment and selection of pensatory scheme and its criterion and implementation, sales force promoting and performance appraisal, sales program, style and skill, customer relationship management, sales network managing, the characteristics and policies of sales petition, the ways of enhancing the core petence.Written examination廣告學(xué)（劉文斌）Advertising通過本課程的學(xué)習(xí)，學(xué)生應(yīng)能掌握市場調(diào)研的方法，并能進(jìn)行實際運(yùn)用。 grasp the decisionmaking process in consumer’s buying behavior。通過學(xué)習(xí)，學(xué)生應(yīng)理解并掌握消費(fèi)者行為研究的意義、發(fā)展歷史、理論淵源、研究方法、簡單的介紹消費(fèi)者行為研究的基本內(nèi)容；消費(fèi)者的購買決策過程；個體和心理因素對消費(fèi)者的行為的影響；環(huán)境因素對消費(fèi)者行為的影響等方面的內(nèi)容。This course