國(guó)際企業(yè)管理-國(guó)際企業(yè)管理英文1(參考版)
2024-08-01 20:30本頁(yè)面
【正文】 MANAGEMENT OF INTERNATIONAL ENTERPRISE ● The form and development of international enterprise ● Management environment and multiculture management of international enterprise ● Strategy management of international enterprise ● Marketing management of international enterprise ● Foreign direct investment of international enterprise ● Production Management and Technology Transfer of International Enterprise Chapter 1 The form and development of international enterprise ● The internationalization trend of world economy ● The internationalization of enterprise operation ● Enterprise internationalization ● Signification and basic character of international enterprise Section 1 the internationalization trend of world economy 一 ． World economy internationalization and its’ development （ 一 ） product internationalization phase： 1860s1960s （ 二 ） capital internationalization phase： 1970s20 century （三） production internationalization phase： after the second world war 二 ． The internationalization trend of world economy 1. Globalization Three ligament contact world economy： ● International mercial activity ● Multinational pany ● International pact and anization 2． World economy collectivization、 area trend Two main tide of world economy integration ： ● Company integration ● Area integration 3． Economic policy has more and more effect on world economy Section 2 The internationalization of enterprise operation 一、 The internationalization of enterprise operation 二、 Two angle of view of internationalization ● Inner angle of view： ● Extroversion angle of view 三 、 Three phase of operation internationalization ● Early phase of multinational operation： The main task is to study ● The phase of peration in local market： The main task is to develop ● The phase of global optimization： Optimize in world range 四 、 The gradualism of operation internationalization ● The geography order of enterprise market extend： local marketarea marketnational marketabroad neighbor marketglobal market ● The evolvement of enterprise multinational operation ● The reason of gradualism Section 3 Enterprise internationalization 一、 The internationalization of operation and the internationalization of enterprise 二、 Signification of enterprise internationalization 三 、 The trend of enterprise internationalization ● Multinational pany has been main force boost world economy integration ● Internationalization level is very high in developed country ● Developing country accelerate enterprise internationalization 四 ． The necessity and stringency of Chinese enterprise internationalization
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