【正文】 break the operation limits, encourage the operation mode, the introduction of full market petition mechanism. strengthen the fair value of theoretical research, establish standard of fair value measurement For the use of fair value, improve the theory than the active market and talents with high quality is more important. Although in 2007the implementation of the new enterprise accounting standards on the fair value measurement attribute gives a preliminary definition and method of use, but the fair value in our country is still a further research topics, theoretical circles on the fair value is mostly sporadic research, prehensive and systematic research is less, and has not formed a plete theory system. On the lack of the resear。s Yu Rong tool subsequent measurement application of fair value in the narrowest.4 Application of fair value in our country a few proposal The new enterprise accounting standards39。s accounting standards with the exception of the four category also includes designated as at fair value and their changes are recorded in current profit and loss on financial assets. Secondly. For the initial measurement of financial instruments. Three regulatory authorities require the use of fair value measurement, although some differences in expression. Finally, on the subsequent measurement of financial instruments. American accounting standards require that in addition to hold due to the financial assets with amortized cost. Other financial assets are measured at the fair value. International accounting standards in addition to determine the duration of loans and receivables, held to maturity _ R investment and its fair value cannot be reliably measured by fair value of financial assets。 the financial assets held for trading. On the different kinds of assets, IAS39made different rules: initial recognition, first and second class, should be considered if it has determinate the amortized cost or cost, in addition to the first and two class and its fair value cannot be reliably measured financial assets at historical cost measurement, enterprises should be measured at fair value financial asset. But if the intention of holding or the ability to change, make not appropriate at amortised cost or historical cost records a heldtomaturity investment, enterprises should be based on fair value measurement on the back. Or, if not to the fair value measurement before reliable financial assets, can now be measured reliably, it shall be measured at fair value. If the intention of holding and the ability to change, or the fair value can no longer be reliably measured, then the change in circumstances when the R, the financial assets to determine the fair value of the carrying amount of as its new amortised cost. For the financial liabilities and followup measurement, after initial recognition, the enterprise should be generally measured at amortised cost of various financial liabilities. Liabilities held for trading and derivatives that are liabilities in the initial confirmation should be measured at fair value. of China39。 II held to maturity with investment。s futures and options market development, large enterprises using the financial derivatives market investment, hedging and risk management has bee a kind of trend. Corporate financial statements and financial tools related to business and the growing proportion, either table business or business outside statement is true. (2) the fair value measurement in terms of the technical problems have been breakthroughs in fair value not only as shortterm investments and derivative financial instruments measurement basis, and continues to expand into other areas, such as longterm investments. In fact, since investors because of the decision to produce to pany earnings information needs, fair value accounting is being more and more favored by investors and creditors, because of the need to calculate a pany during a period of prehensive ine, the pany 39。s application of fair value conditions In our country, many accounting profession of our country current element market is mature, the lack of active market, fair value is often difficult to obtain, the market environment is not suitable for the application of fair value, fair value application requires active mature market, while China is precisely the lack of this kind of market, so in our country it is difficult to apply fair value. The application of fair value needed to have certain market conditions, but we can not because the conditions are not ripe or not fully mature and avoid or resist the implementation of fair value and should take a positive attitude and continue to nurture and improve the fair value application environment. You can see from the above analysis, not only there is an active market in order to obtain the fair value. Our country has partial with use of the fair value of the actual conditions. (1) the development of the financial market for the application of fair value of laying a foundation for China39。 in the absence of actual transaction situation, should search on the market similar to similar transaction, transaction price as the fair value measurement basis, an asset or liability if no observable, directly determines the price by the market, it is stipulated in the contract or can be expected in the future cash flow can be estimated, can use the present value of estimated fair value of technology. On the fair value measurement requirements of what kind of market environment, Hunan University professor Xie Shifen (2001) discusses the very good answer to this question: fair value only require even bargain, does not require active market, the market economy and the developed market economy, the market demand is not high. That the fair value to active market economy, or the fair value is not used for the view is wrong. It hinders China39。s Financial Accounting Standards Board noted that the transaction price is in an orderl