【正文】 s new site therea joint venture with Tencent, the country’s biggest internet panybegan offering daily deals such as 75% off the regular price of a trip to an indoor hotsprings resort. Initial signs were that Chinese consumers will rush to snap up Groupon offers, as they have in many other parts of the world.In 2009 Groupon was a virtual nobody, confined to just 30 American cities, with 120 employees, 2m subscribers and just $33m in revenues. By the end of 2010 it had bee a global success, with more than 4000 staff, 51m subscribers in 565 cities worldwide and $760m in revenues.The basic idea is nothing new. Consumers sign up to receive offers from local firms by each day, ranging from restaurant meals to poledancing lessons, at discounts of up to 90%. But Groupon made virtual couponclipping exciting by, first, having offers expire after just a few hours and, second, cancelling them if they do not attract a minimum number of buyers. Although this rarely happens, it induces buyers to spread the word among friends and family, boosting the uptake.The daily frenzy has already spawned new phrases, such as “Groupon anxiety”—“the preoccupation and feeling of anxiousness and not being able to sleep knowing that a new Groupon will be released after 1 .”, according to The Urban Dictionary, a website which tracks such coinages.Unlike lightly staffed but equally hyped internet firms such as Facebook and Twitter, Groupon needs an army of salespeople to negotiate deals with local businesses in each city it covers, and a further platoon of bright young copywriters to churn out the witty, whimsical pitches it sends out to consumers.What makes Groupon really stand out, however, are its margins. It typically charges businesses half of the discounted price of a voucher. Venture capitalists say they have never seen such impressive numbers. This goes a long way towards explaining why the startup was able to raise a whopping $ billion in financing and why, in December, Google was willing to pay an even more astounding $6 billion for it.Groupon position is not as unassailable as it appears from its rapid growth and huge market sharemore than 60% in America, according to NextUp Research, which analyses tech firms. To ward off petition, NextUp reckons, Groupon will be forced to lower the share of revenue it keeps from its deals.3. The profit model of the Groupon network(1) Direct marketing of goods: To “group buy” in the name of landing directly on the site for direct sales of product information. Where supply can also their own purchase, or cooperate with the consignment business, direct access to merchandise sales. It is a direct product operation on the site the traditional way to achieve basic earnings.(2) Activities rebate: Site as a bridge between businesses and buyers, organizational needs of the buyers have a mon collective procurement to business, afterwards businessmen pay returns to the site. You all have a mon “rebate” form. Do not underestimate this “rebate”, It is the most likely way to bee one of your biggest benefits. From small household items to buy goods as large appliances, building materials, decoration, automobiles, real estate, etc. If you successfully organized a large purchasing groups, such as a car group, buy a house group, only one return business activities of thousands of small to large as hundreds of thousands or even more. Now, some large buy site claims to have thousands of people will buy even so, such largescale procurement of their produce large returns can be desired.(3) Show businesses: businesses can hold exhibitions from time to time exchange, businesses can take this opportunity to promote new products, try, you can municate with customers face to face and accept advice and orders and to understand customer needs and suggestions. Booth fee charged to the merchant site to benefit.(4) Advertising Services: Customers in addition to the regional characteristics of site class, he usually has the audience consumption, purchasing power, people want to purchase, precise positioning for the business, targeted, low cost, it will bee the advertising business the best platform.(5) Sale of membership cards: “IP members” is used to highlight the user, “distinguished as” mon way, in young people, especially very popular among students. Groupon Web site can buy membership cards issued in the form to allow users to enhance the “status”, the website for card members to provide low modity prices, more attentive service. Cardmembers can cooperate directly in the business entity shops to “group buy”.(6) Substation to join: When a website developed to a certain influence, virtually has been doing projects in the investment for you. At this point they can provide authorization to set up substation franchisees for franchisees to provide the network platform, operational experience, sharing website brands. In the initial fee, while also expanding access to its own scale of influence4. The features of Groupon marketing(1) Individuals, rather than a customer organization: customers generally buy individual, rather than institutions, enterprises, associations and other organizations can buy a further count buy.(2) Sales of consumer purchase rather than buy: buy custo。管理版，2010，(22)：8183[4] [J].企業(yè)經濟，2011，（2）[5] 吳國慶.“團購”行為特點及影響分析[J].商業(yè)研究，2003，(23)：145147[6] [D].華中師范大學，2007[7] [D].石家莊經濟學院，2009[8] Duncan T.[美]，[M].北京：機械工業(yè)出版社，2006[9] [M].北京：經濟科學出版社，2010[10] ——阿里巴巴業(yè)務模式分析[M].北京：經濟管理出版社，2009[11] [M].西安：西安交通大學出版社，2008[12] [J].經營管理者，2010，(5)：268[13] 楊樹崗，苗澤華，陳永斌，[J].價格月刊，2008，(1)：9294[14] Winkler, Rolfe. Groupon Faces Targeted Competition [J]. Wall Street JournalEastern Edition, 2011, (12): 72[15] McCullough, Michael. Groupon: Clones Face Unknowns [J]. Canadian Business, 2011, (4): 18[16] Letzing, John. Groupon Taps Google For New Executive [J]. Wall Street JournalEastern Edition, 2011, (11): 3