【正文】 s Day. More and more young Chinese people 四川師范大學(xué)程度學(xué)院本科畢業(yè)論文 17 begin to celebrate this day in a very similar way as that in western countries. Fewer people than ever will gaze at the heavens on Saturday to pick out the two stars shining bright on either side of the Milky Way, that is, if people even know on which day Qixi falls. There are ready reminders dotted about, in the form of big ads saying Sales on Chinese Valentine39。 Festival. In this day, girls will throw a sewing needle into a bowl full of water on the night of Qixi as a test of embroidery skills. If the needle floats on top of the water instead of sinking, it proves the girl is a skilled embroiders. Single women also pray for finding a good husband in the future. And the newly married women pray to bee pregnant quickly. Tradition transformed The love story of Niulang and Zhinu, and the Qixi Festival have been handed down for generations. Yet these ancient traditions and customs are slowly dying out. Many modern Chinese, particularly youngsters, seem to know more about St Valentine39。s time for the wild fruits to ripe. The picturesque Arxan in Autumn is indeed a fairyland only exists in a dream that satisfies all your fantasies. If it rains heavily on Saturday night, some elderly Chinese will say it is because Zhinu, or the Weaving Maid, is crying on the day she met her husband Niulang, or the Cowherd, on the Milky Way. Most Chinese remember being told this romantic tragedy when they were children on Qixi, or the Seventh Night Festival, which falls on the seventh day of the seventh lunar month, which is usually in early August. This year it falls on Saturday, August 2. Folklore Story As the story goes, once there was a cowherd, Niulang, who lived with his elder brother and sisterinlaw. But she disliked and abused him, and the boy was forced to leave home with only an old cow for pany. The cow, however, was a former god who had violated imperial rules and was sent to earth in bovine form. One day the cow led Niulang to a lake where fairies took a bath on earth. Among them was Zhinu, the most beautiful fairy and a skilled seamstress. The two fell in love at first sight and were soon married. They had a son and daughter and their happy life was held up as an example for hundreds of years in China. Yet in the eyes of the Jade Emperor, the Supreme Deity in Taoism, marriage between a mortal and fairy was strictly forbidden. He ordered the heaven troop to catch Zhinu back. Niulang grew desperate when he discovered Zhinu had been taken back to heaven. Driven by Niulang39。 ll wait in the line for one hour to get a ticket, and another two hours at the site, to only see a tiny bit of the place due to the crowds. Last year, 428 million tourists traveled in China over the weeklong holiday in October. Traveling during this period is a matter that needs thorough preparation. If you are short on time to plan the uping Golden Week it may not be a bad idea to avoid some of the most crowded places for now. There is always a place so fascinating that everyone yearns for. Arxan is a place like this. The beauty of Arxan is everlasting regardless of the changing of four seasons. Bestowed by nature, its spectacular seasonal landscape and mountains are just beyond word. Arxan is a crucial destination for the remended travelling route, China Inner Mongolia Arxan — Hailar — Manzhouli. It is also the joint of the four prairies across the SinoMongolian border, where people gravitate towards the exotic atmosphere mixed with Chinese, Russian, and Mongolia elements. As a historic site for the Yitian Battle, Arxan still embodies the spirit of Genghis Khan. Walking into Arxan, you will be amazed by a kaleidoscope of geous colors all the year round the Spring azaleas blooming red in the snow, the Summer sea wavering blue in the breeze, the Autumn leaves painted in yellow covering volcanic traces, and the Winter woods shining white on the vast alpine snowscape. Hinggan League Arxan city is situated in the far eastern area of Inner Mongolia Autonomous Region. Its full name Haren Arxan means hot holy water in the Mongolian language. Arxan is a tourism city in the northern frontier with a blend of large forest, grand prairies, vast snowfield, heaven lake cluster, thermium, as well as volcanic cluster. It is a rare and unique ecotourism base filled with healthy sunshine, clean air and unspoiled green. Nestled close to the country39。最后，特別要感謝我的父母，他們的理解和希望是我前 進的動力，使我能夠順利完成學(xué)業(yè)。 四川師范大學(xué)程度學(xué)院本科畢業(yè)論文 13 引文注釋 [1] 李業(yè)，營銷學(xué)原理 [M]，第二版，廣東高等教育出版社， 2022， 2， 217278， 376400 [2] 胡其輝，市場營銷策劃 [M]，東北財經(jīng)大學(xué)出版社， 2022， 1， 123174 [3] 馬巖，沈陽先達條碼技術(shù)發(fā)展有限公司 “ 一卡通 ” 市場營銷策略研究 [J]， 2022， 2，1617， 3242 [4] 呂萍，基于信息產(chǎn)品的市場營銷策略研究 [J]， 電子商務(wù)， 2022， 13 [5] 鄧德勝、楊麗華、祝海波，中小企業(yè)營銷策略淺析 [J]， 商務(wù)營銷， 2022， 15 [6] 崔玉華，市場營銷四點論 [J]， 市場營銷， 2022， 24 參考文獻 [1] 李業(yè)，營銷學(xué)原理 [M]，第二版，廣東高等教育出版社， 2022， 2， 217278， 376400 [2] 胡其輝，市場營銷策劃 [M]，東北財經(jīng)大學(xué)出版社， 2022， 1， 123174 [3] 馬巖，沈陽先達條碼技術(shù)發(fā)展有限公司 “ 一卡通 ” 市場營銷策略研究 [J]， 2022， 2，1617， 3242 [4] 呂萍，基于信息產(chǎn)品的市場 營銷策略研究 [J]， 電子商務(wù)， 2022， 13 [5] 鄧德勝 、 楊麗華 、 祝海波，中小企業(yè)營銷策略淺析 [J]， 商務(wù)營銷， 2022， 15 [6] 崔玉華，市場營銷四點論 [J]， 市場營銷， 2022， 24 [7] 李冬琴，現(xiàn)代信息技術(shù)在商業(yè)企業(yè)市場營銷中的應(yīng)用研究 [J]， 市場分析， 2022， 23143 [8] 曹曼青 、 李亮，市場營銷中價格策略問題的思考 [J]， 企業(yè)發(fā)展， 2022， 13 [9] 齊文娥 、 胡在新，區(qū)域市場營銷與企業(yè)市場營銷的關(guān)系研究 [J]， 經(jīng)濟分析， 2022， 14 [10]伍岳峰，重慶裕城電腦 制作輸出中心的市場營銷策略研究 — 淺析中小企 [J]， 市場分析，2022， 715 [11]沈冬霞，法蘭頓 電子產(chǎn)品 市場營銷研究 [J]， 電子產(chǎn)品 營銷， 2022， 1530 [12]范元釗，論中小企業(yè)的營銷策略 [J]， 企業(yè)營銷， 2022， 1020 四川師范大學(xué)程度學(xué)院本科畢業(yè)論文 14 致謝 美好的大學(xué)生活就要結(jié)束了，首先要感謝我的指導(dǎo)老師，您 治學(xué)態(tài)度嚴謹，嚴格要求 ,使我各方面的能力都有了很大的提高 ！ 還要感謝班上的同