【正文】 通過品牌的策略,通信飛鳥是知名品牌. . 我的父母有無線電通信. 我有無線電通信飛鳥. 我的孩子將有無線電通信飛鳥. 它是知名的商標(biāo). 別人知道這個(gè)牌子知道這種產(chǎn)品與我們的推廣作用密切相關(guān). 當(dāng)我們說是在網(wǎng)上經(jīng)銷這種商品時(shí),他們說哦知道, 我們知道有這種產(chǎn)品. 多么好的想法. 我們不斷得推廣這個(gè)商標(biāo), 像我們這樣家族式的企業(yè)并不總是有機(jī)會(huì)有出售品牌. 我們的產(chǎn)品在一些大的公司里并不怎么受到青睞. 也不做行銷和樹立品牌,這就能代表家族式的經(jīng)營就不能在網(wǎng)上進(jìn)行了嗎?當(dāng)然不是, ,不會(huì)有人會(huì)盜取他們的信用卡號(hào)和卡里的錢和不有人誰將偷他們的紙牌和貨幣. 害怕被人盜去信用卡仍是許多消費(fèi)者不愿在網(wǎng)上購物的原因,從這個(gè)方面來說, . 如果你沒有好的軟件能直接告知客戶要交的費(fèi)用就告知客戶在第二天把費(fèi)用發(fā)到他們的郵箱里. 是誠實(shí)的有你的消費(fèi)者. 你的公司的退貨政策應(yīng)該是明確地說明這樣既有利于保護(hù)你也有助于保護(hù)消費(fèi)者的利益. 運(yùn)輸費(fèi)用是很高的. 事實(shí)上, 研究表明運(yùn)費(fèi)要產(chǎn)品所有成本的11%. 因此, 如果你要從事網(wǎng)上銷售, . , 出售量很大的思考販賣重的,便宜的小貓食物聯(lián)機(jī)的是個(gè)好的想法. 錯(cuò)誤的是不唯僅運(yùn)費(fèi)抬高了成本的價(jià)格,而且這些產(chǎn)品利潤也太低, 一些網(wǎng)上經(jīng)銷商采用低價(jià),價(jià)格變動(dòng)不大和隔天即送的促銷手段. 免費(fèi)傳遞事實(shí)上是在最近二年才風(fēng)行起來的. 然而,根據(jù)AMR最近的報(bào)告. 經(jīng)研究表明那買主根據(jù)契約經(jīng)銷,最低的價(jià)格, 制造小的買, ,就是那些大件也不愿去在運(yùn)費(fèi)上花費(fèi)太多,一些網(wǎng)上經(jīng)銷商盡量降低價(jià)格以保證自己的產(chǎn)品在網(wǎng)上價(jià)格是最低的(包含運(yùn)費(fèi)),. 當(dāng)他們的貨車運(yùn)費(fèi)很高的時(shí)候他們也能保證良好的服務(wù), 他們得到補(bǔ)償補(bǔ)償就來自于高度的服務(wù)質(zhì)量. 是的 我們的產(chǎn)品確實(shí)要花費(fèi)的高額的運(yùn)費(fèi), Tony說, 但是我們?nèi)サ袅诉@部分仍然能保持很強(qiáng)的競(jìng)爭(zhēng)力. 他承認(rèn)說有些人在大型玩具商店發(fā)現(xiàn)有跟我們賣的一樣的商品但是只有很少的一部分. 當(dāng)有人要送禮品時(shí)我們就向他們推薦我們的產(chǎn)品,沒有人送的禮物需要用卡車來拖. , 他會(huì)在三小內(nèi)送到,并且花的錢和自己運(yùn)是一樣的 我們有絕對(duì)的優(yōu)勢(shì)來為您運(yùn)輸物品,所以客戶選擇我們?yōu)樗麄兎?wù)是明智的,.我們因而能輕松地在競(jìng)爭(zhēng)中獲勝. 有些產(chǎn)品是不適合在因特網(wǎng)上發(fā)布的,. 特別是那些消費(fèi)者需要在購買之前先要看到的那些產(chǎn)品. ,就要大幅度得改變消費(fèi)者的購物習(xí)慣. 一些大的電子商務(wù)可能改變消費(fèi)者的購買習(xí)慣, , 人們需要先穿上它,走幾步才能知道是否舒適并且知道樣式是否另他們滿意,這就使我們對(duì)網(wǎng)上購物的退貨率并不感到奇怪.. 事實(shí)上, NFO 互動(dòng)調(diào)查得知有20% 網(wǎng)上購物者退回了女式的衣服和裝飾品, 包括鞋子.選擇正確的產(chǎn)品到在因特網(wǎng)上出售符才能走向成功或把握住你的網(wǎng)上商務(wù)的命運(yùn). 關(guān)鍵的規(guī)則要記得是成功的網(wǎng)上商務(wù)都是那些利潤空間很大的產(chǎn)品例如衣服,美食, 和新穎的禮品. 如果你的產(chǎn)品沒有高額利潤, 如果它需要運(yùn)費(fèi), 并且?guī)缀跄茉诟魈幏奖愕刭I到同時(shí)也沒有品牌形象你就要重新考慮是否需要?jiǎng)?chuàng)建那個(gè)網(wǎng)站了. 當(dāng)沒有人能預(yù)言你的生意是否能成功的時(shí)候, 以往的經(jīng)驗(yàn)就會(huì)讓你清楚哪些應(yīng)該在網(wǎng)上出售那些不該放到網(wǎng)上.利用好因特網(wǎng)吧,一旦你用好了因特網(wǎng),并能夠了解一些關(guān)于的知識(shí),你就能使你的商業(yè)飛黃騰達(dá)!附件二：外文原文（復(fù)印件） EBusiness IssuesIf I have got a puter, what else can I do?With the right software and a modem connected to a standard telephone line, and for little more than the cost of a local phone call from anywhere in Australia, you can do your banking 24 hours a day. It is simple, efficient and inexpensive.Sitting at your PC in your own office you can transfer funds between accounts, transfer funds to other financial institutions, pay salaries and invoices, create customised reports, and of course keep a check on your account balances. In some cases, bank fees may be reduced when you use Online Banking.When emerce exploded, we can buy just about anything on the Web. It was to be the new big thing. Merchants scrambled to bring every sort of products imaginable online. From books, furniture, and groceries, even cars name it and the Internet has Internet made our lives easier. But despite high hopes, it did not fully change the way we shop. Those who predicted that Internet would eclipse the brickandmortar stores and spell the death of traditional retail could never be more wrong. We still go shopping the good oldfashioned way by going to a store. It was, therefore, not surprising that the Internet bubble burst. The dot massacre has shown us that not all products do well on the Internet Many ebusinesses, even those with deep pockets and management prowess, have closed shop because they were not able to match their offerings with the nature of the Internet. They overlooked the fact that some products are simply not meant for the Internet.Amazon was not the world’s first ebookshop. Yahoo wasn’t the first portal. Google wasn’t the first search engine. But each of these were the best to execute against consumer needs in each of these niches. Each of these understood, better than anybody else, what users wanted from their product – and offered it better than anybody understood the importance of consumer delight earlier and better than anybody else. And built their entire business around having happy customers and making them e back to buy more. With over 35 million buyers today and a repurchase rate in excess of 65%, they’ve built a position that is incredibly hard to attack.Yahoo understood before anybody else that consumers wanted a fast, prehensive guide to the websites out there. So they optimized their site for speed: its page file sizes are still almost half that of other portals like Excite or Lycos, and hence load quicker. So, in any given five minutes of surfing, a user will see twice as many pages of Yahoo as he’ll see elsewhere. Further, they used opinionated reviewers to rate sites objectively, rather than give in to a “Your Ad Here” Yellow Pages mentality. Users like understands one thing really well. All that its users want is fast, prehensive search. And there’s an amazing amount of technology behind the world’s simplestlooking website to do just same rules work in the offline world.Ask yourself, frankly, is there anything unique about your product, service or offering that people will talk about it by themselves. Will your spouse remend it to his or her friends? Will journalists clamour to write about it?If you intend to open an online business, you can avoid the mistakes of other Internet retailers. When thinking of selling a product online, you need to realize that the Internet is not the best medium for every product.To know if your product will do well on the Internet, ask yourself thefollowing questions:Is it easier to buy your product over the Internet than in a re。在我做畢業(yè)設(shè)計(jì)的過程中遇到困難時(shí)，是他們給了我精神上和物質(zhì)上的幫助。在X老師的悉心指導(dǎo)下，我對(duì)科研工作有了更進(jìn)一步的認(rèn)識(shí)并深受啟發(fā)。游老師嚴(yán)謹(jǐn)求實(shí)、溫厚和藹，令學(xué)生景仰；X老師深厚的學(xué)術(shù)功底、敏銳的學(xué)術(shù)洞察力、嚴(yán)謹(jǐn)?shù)闹螌W(xué)作風(fēng)和精益求精的工作精神，給學(xué)生留下了深刻的印象。[16]聰慧網(wǎng)，“從上海虹鑫(SRL)看物流業(yè)新變革”，[17]馬力紅，電子商務(wù)時(shí)代物流企業(yè)的增值空間，中國物資流通，2004，09[18]中國物流電子商務(wù)網(wǎng)()[19]戴爾公司網(wǎng)站（）[20]中國物流資源網(wǎng)()[21]交通部公路司，《中國道路運(yùn)輸發(fā)展報(bào)告》，人民交通出版社，2003[22]李駿陽，“電子商務(wù)環(huán)境下的流通模式創(chuàng)新”，《中國流通經(jīng)濟(jì)》，[23]“電子商務(wù)時(shí)代我國流通模式研究”課題組:“電子商務(wù)環(huán)境下我國流通模式研究”，《經(jīng)濟(jì)研究參考》，2002年第43期致 謝畢業(yè)設(shè)計(jì)即將完成，此時(shí)此刻我的內(nèi)心充滿了完成工作的成就感所帶來的喜悅，但是，內(nèi)心深處更多的是對(duì)在我畢業(yè)設(shè)計(jì)期間對(duì)我無私幫助的系領(lǐng)導(dǎo)、老師和同學(xué)們的無限幫助的感激之情，沒有他們的熱心幫助我就不能這么順利完成畢業(yè)設(shè)計(jì)。RL雖然今后自己從事的職業(yè)致使這次畢設(shè)中學(xué)到的一些知識(shí)無法在自己的工作崗位上應(yīng)用，但是我覺得這次畢業(yè)設(shè)計(jì)給自己大學(xué)四年的學(xué)習(xí)過程畫上了一個(gè)圓滿的句號(hào)。通過本次畢業(yè)設(shè)計(jì)學(xué)到了不少新的東西，也發(fā)現(xiàn)了大量的問題，有些在課題研究過程中已經(jīng)解決，有些還有待今后慢慢學(xué)習(xí)。本設(shè)計(jì)是關(guān)于電子商務(wù)下我國物流配送發(fā)展的研究。近年來,我國的電子商務(wù)雖然有了較快的發(fā)展,但與發(fā)達(dá)國家相比仍處于起步階段,而作為電子商務(wù)諸環(huán)節(jié)中最為薄弱的一個(gè)環(huán)節(jié)物流配送,已成為制約電子商務(wù)發(fā)展的瓶頸。同時(shí)，庫存則被壓縮到最小，資金幾乎完全處于流通狀態(tài)，企業(yè)處于良性的循環(huán)中。利用信息空間，壓縮物理空間，盡可能提高物理資源的利用率，利用虛擬的信息空間，開發(fā)和提高利用有限物理空間，開發(fā)和提高利用有限物理資源高效率的方法和途徑。從上面的分析可以看出，無論在國內(nèi)還是國外，物流體系的根本是信息體系，電子商務(wù)和現(xiàn)代通訊技術(shù)為信息流完善和便捷的流通渠道，信息可以即時(shí)傳遞到對(duì)方，物流具有一定的滯后，利用物流與信息流的時(shí)間差，企業(yè)可以在管理上建立與傳統(tǒng)模式完全不同的管理體系。45虹鑫模式