【正文】 network marketingAlong with the network and the technology in electric child business affairs not to send Show that after agricultural and industrial network marketing has bee a new economic marketing before, technology should be used is one of the most widely in the open Exhibition, various types of emerce activities in the various types of electronic business affairs activity, is the most widely used and most mature B2C enterprises network marketing strategy, make the Internet as the core support of network marketing strategy has gradually bee the subject of modern marketing. Implementing network marketing strategy is a systematic engineering, it involves people, goods, content and technology, etc. Any panies implementing network marketing strategy slightly, is no。 hands. At the same time, enterprises should provide perfect sale department, After service, inform the customer product use method and matters needing attention, etc. When there is a problem or product quality Is customers are not satisfied with the product, to establish a good return mechanism, safeguard the rights and interests of buyers, disappear In addition to the concerns of consumers shopping. 4. Use the low price strategy and promotion methods to attract consumers. To seek cheap Internet consumption One of the great important reasons. Therefore, the network panies in setting prices, the same price of goods online Usually no more than the market price of the entity shop. In the conditions allow, the enterprise can also ,. In addition, the enterprise can also through the low price strategy to attract consumers to quickly expand sales To satisfy the customer to seek cheap online promotion methods, online promotion strategy is monly used at present Have online discount promotions, online promotion gifts, promotion online lottery, integral marketing, online jointly promote Pin and so on, the enterprise can flexibly according to the actual situation to choose corresponding strategy. 5. Improve the safety of online transactions and trust. The risk of online transactions is hampered A major cause of consumption. Therefore, for Internet panies, improve the network business security And trust is of great importance. Enterprise to provide security of transaction security Such as encryption, firewall technology, and authentication technology or the use of virtual private networks (VPNS) to prevent or, Reduce the possibility of information theft and tampering. At the same time enhance consumer trust the site. Such as providing web site registration information, management qualification, plete contact information, the authority of the network Security authentication marks or other product information, shown in the product or service, show the product or service Using experience, etc., using word of mouth inheritance to promote their own site integrity, service evaluation, Also can increase the interest of users buy and confidence. In a word, network marketing is to fit the development of network technology and information network times of a change Has a strong vitality. In the current era of network economy, the enterprise only brandnew marketing concept, , have a prehensive understanding and grasp of consumer psychology to develop effective marketing strategies accordingly, in shock Obtain or maintain petitive advantage in the fierce market petition. （二）On B2C Network Marketing StrategyYANG Yanhong（Department of Economics and Management, Guangdong Songshan Polytechnic College,Shaoguan 512126, Guangdong, China）Abstract: With the development of Internet and munications technology, network marketing bees more and more popular. There are an increasing number of panies marketing on the Internet, which has a serious impact on the traditional marketing strategy. The essay analyzes the present environment and tactics for network marketing in China and the main influencing factors when implementing them – internal environment, external environment, target market and specific tactics. And it also suggests that network marketing should be further perfected and panies should be initiative in emerce era.Key Words: emerce。 rights and interests cannot obtain the safeguard of the concrete. It is also Consumers in the network psychological barriers that exist in the process of consumption. Three, based on the network marketing strategy choice Network marketing is the online business environment to the enterprise of the build process, also is to use network camp Pin means, methods and conditions and at the same time during the coordination of mutual relations, thus more effectively The purpose of industry marketing. Because the network consumers itself has certain network consumer psychology, so It is using the network marketing tool itself to realize the main camp take corresponding tyra marketing strategy, Marketing purposes。t satisfy the consumer through the process of shopping to display To their own identity, social status, achievements or conspicuous consumption behavior such as the ability to pay。t set foot in some special psychological needs Need, such as online shopping to reduce the interpersonal relationship in the traditional shopping, consumers has increased Consumers of loneliness。s operation status, business personnel39。t see feel the quality of the products。Hou RuifangWith the application and popularity of Internet technology, network consumption has increasingly bee a popular. Cost approach. Network consumption is people with the help of the Internet and realize its own needs met. Process, it is a new kind of consumption form, and prehensively, including the inner spiritual and cultural level. Meaning. The rise of network consumption, making enterprises facing unprecedented fierce petition today, the city. Any enterprise field monopoly monopoly to the buyer by the seller change consumer dominated era has arrived. Industry to maintain petitive advantage in this kind of environment, must stud