【正文】 s national economy.Yang Zhengwei (2006) points out the discordance and unsustainable problems exist in our country’s foreign trade by paring with world trade powers. We lack petitiveness, highly depend on foreign investment and have few own band. Although the current processing trade conform to China39。s foreign trade structure and the existing problems.Zhang Hong (2006) reckon that China is facing a large number of opportunities under the huge changes in trade environment, while, China also have to confront with many aspects of challenges. China39。 developing the products meet the international market, especially to meet consumer preferences of modities.Ma Yuzhuo (2006) mainly connect present situation of China39。s export enterprises at home and abroad and foreign intellectual property barriers encountered frequently, author analyses that if China want to develop, we cannot be the world factory, but to build China39。s enterprises, so as to provide certain brand internationalization strategy for reference. He thinks, our country enterprise brand not only for the development of internationalization of enterprises, but also relates to sustained economic development and national overall petition, it is a national significant subject.Huang Jinming (2007) illustrates how to reconstruct our foreign trade advantages from the angle of enhancing China’s, puts forward three strategy to promote our foreign trade core petitiveness, namely improve our country39。 challenges the views about the essence of market and globalization which put forward by new liberalism and foresees the development trend of world free trade.Jakki Mohr, Sanjit Sengupta and Stanley Slater (2009) points out that the traditional marketing methods are no longer suit high technology products market. The author puts forward the best practices for high technology products marketing, focusing on technology and innovation and emphasizing the technology used for marketing purposes.Wu Jun (2008) make us know that enterprises are using consumers’ demand of brand to create brand value and finally produce brand profits from the simple and accessible analysis. They also manipulate market by using marketing strategy making target consumers recognize the brand, products and service of the enterprise. Brand marketing as an advanced stage of enterprise marketing, it plays a more and more important role.Gu Weiyang (2008) expounded the importance of brand marketing, and points out that although China has bee a real international major trade nation, but it does not mean trading powers. The world market is filled with made in China, but the real world famous brands are rare, on balance, China39。s foreign trade.Zhai Honghua (2009) points out: in today39。A system to protect national brand so that can provide more fair petitive environment for domestic enterprise.Michel Chevalier (2010) think China will be the birthplace of new concepts and fashion. China is not only an important market for luxury goods, but also will bee the origin of new brands and products in the future. In the longer term, China may bee a breeding ground for new ideas, new talent and new brand development.Tang Peng (2009) think China39。ve paring with multinational pany, China has also appeared a large number of ideas advanced, good foundation and strong strength, broadminded enterprises. Finding the problems about our country’s brand marketing, finding out the shortings in China enterprises and making plans which are appropriate with Chinese market brand marketing strategy can not only promote Chinese enterprise’s status in the international market development, but also can enhance our export products’ market petitiveness. It has great deal realistic significance for Chinese enterprise to adapt to foreign trade. Literature ReviewIn China39。s national economy and foreign trade is to realize the transformation, from a big trader to trade power, making the independent brand is the top priority. In the 17th party congress report by general secretary Hu Jintao put forward: in the future development of China39。s most influential 100 brand, only Hazier as a brand of mainland China was chosen. In 2010, the latest data issued by the world brand 500, China ranked seventh with 17 brands, but in the top 10 brand, no one is China39。 however, paring with Europe, America and Japan who have numerous international advanced technology patent and famous brands, China has a great gap. Our export products with independent intellectual property rights and core technology and brand seriously restrict our country’s foreign trade development. Among China39。s foreign trade import and export volume reached to billion, overtaking Japan which became the world39。s trade status improved and rose to the eleventh place. Since 2000, China39。s leading foreign trade power, especially after joining the WTO in 2002, China plays an increasingly important role in the international market stage. Figures from the ministry of merce of China39。s represents fastfood leader, LV symbolizes status and identity, Mercedes Benz shows high quality and safety. Due to the brand can reflect product petitiveness, so the brand itself has a great value, brand as the core part of enterprise has bee the decisive factor to win in the international market. Our export products in the international market is lack of international petitiveness, not because of the quality of the products is not accord with the request or overpriced, but for lacking of international wellknown brand. Consequently, implementing the brand strategy and creating our own brand, thereby entering the international foreign trade market. According to creating new brand and changing the made in China into our brand symbol, is an urgent and important step for our country enterprise to adapt international market petition and acquire brand benefit. Background and SignificantSince the reform and opening up, China39。感謝安徽工業(yè)大學(xué)圖書館閱覽