【正文】 Joseph (2020). Mass Media Research:An Introduction (Eighth Edition) United Stated of America CA: Thomson Wadsworth [11] Roger amp。 Roger B. Baron (2020). Advertising Media Planning (Sixth Edition) United Stated of America New York : McGrawHill/Irwin [9] Jack amp。 Cooper, P. (1987). Research is good for you, Marketing Intelligence amp。 David H. Schaefer amp。 Pearson Education International [5] David L. Loudon amp。 Pearson Education International Glossary2 [4] Leon G. Schiffman amp。t be angry. After that the woman simile and say: Take care. Sleeping too late will lead to heatiness. Tone: The tone of voice on the whole process is soft, low rhythm and happy mood. Ending of this advertising is to show bottle of the production and say the slogan in Chinese at the same time. Logo: The bottle of the Wong Lo Kat beverage. Other Info: Web site address: ③ Headline:Drink Wong Lot Kat within healthy family forever Visual: Photograph of a background with whole blue colour. It attempts to establish a image which can make target audience feel cold and fresh. Body Text: Two bottles of Wong Lo Kat are in blue icewater. No words. It present a feeling of cold and fresh. Logo: The bottle of the Wong Lo Kat beverage. Other Info: Web site address: ④ Headline:Celebrating Chinese traditional festivals Visual: Photograph of a background with half purple and half red. It attempts to establish a image which can make target audience feel happy and excited. (Colour red in Chinese culture means happy. ) Body Text: Two bottles of Wong Lo Kat clink together. Using Chinese characters as the background. And the pattern of the catharine is a Chinese word: happy. Logo: The bottle of the Wong Lo Kat beverage. Other Info: Web site address: html ⑤ Headline:Watching TV for a whole night? Please drink Wong Lot Kat! Visual: Photograph of a background with whole blue and white colour. It attempts to establish a image which can make target audience feel bright and fresh. Body Text: A bottles of Wong Lo Kat are in left hand side. A cartoon man playing soccer in the top of the bottle. Logo: The bottle of the Wong Lo Kat beverage. Other Info: Web site address: html The petition analysis Today, more and more herbal tea brands have followed similar strategy of Wong Lo Kat, such as Denglao. But differently, these petitors attempted to target the old generation of China. And pay much more investment on Public Relations campaigns, but not advertising campaigns. Also, Denglao herbal tea pany attempted to utilize celebrity effect on munication. Comparing with Wong Lo Kat, the branding of Denglao has not long history. But the founder of Denglao is a top modern professor in Chinese traditional medicine expertise area. So the brand image of Denglao is professional and modern fresh. Conclusions and Future Research: Conclusions The case analysis presented here provides implication for how to reinforce brand loyalty by advertising. The influence of mass media has bee huge and wide. Audience received more and more messages by mass media. Different branding has different positioning statement, so establishing a correct brand positioning to the target audience throughout the marketing research bee the first step. But today Chinese society has changed a lot, brands are everywhere, and the segmentation of these brands might be very similar. So selling concept or insight, but not only the product itself in advertising is much more important today. Therefore, to stand out the brand, marketers must identify the core value before promotion. This core value should be differentiated from other brands. Future Research This paper attempted to analyze how to reinforce the brand loyalty by advertising in China. As a traditional brand of China, Wong Lo Kat is successful. Stimulating the potential customers is the next important issue of Wong Lo Kat. In the future, Wong Lo Kat should promote the herbal tea culture overseas. Although the society between Chinese and oversea countries are very different, mass munication can be one of the best ways to utilized. Also, researching is most important step throughout the whole process. In establishing a brand in oversea country, cultureshock can be a key point with no doubt. So in the future researching, crosscultural marketing and its challenges should be main issue. Also, the advertising execution must be recreated because of the crosscultural background. Reference: [1]:About Heatiness/herbal tea ancestor. (2020, June 21). Retrieved from [2]:Bill Nissim (2020, September 15 ). Brand loyalty: the psychology of preference. Retrieved from [3] Leon G. Schiffman amp。s advertising market scale in the global market, ranks fifth in steady growth. At a pound rate of %, China39。 minutes of nonprogram material per hour in daytime.(Sissors,2020) But Wong Lo Kat has a huge budget to finish these media planning.[8] In addition to using television, Wong Lo Kat corporation used outdoor advertising such as billboards at busstops, metro stations, the roof of re