【正文】 takes the business management finance goal, this method perhaps with difficulty persuasive. The second is the operability of evaluation is not and the problem, but is to be strong and weak , the problem. Enterprise financial managem。s enterprise should be to the social responsible enterprise, according to our country existing laws and regulations, should like number munity responsibility expenses and so on payment effluent fee, resources working cost, not construct the three wastes treating plant to finance positively the construction, thus fulfills and realizes to society39。s contribution. Fourth, speaking of the internal staff, because has realized the value maximization, according to the national policy, in the enterprise autonomy scope, may act according to the special details the wage increase and the staff benefit, improves the staff to live, this will strengthen and enhances enterprise39。s further trust, has manifested enterprise39。s financial relations. Because value maximization goal39。s realization, enterprise profit ability presents the strong trend condition, after paying duty net profit trend maximization. Stipulated according to the financial systems and the general meeting of shareholders, after the extraction earnings surplus and keeps the foot retained earnings, other parts might the cash or the stock form distribution dividend, also had realized without a doubt each ine maximization by now. This is really longs for even in dreams to the shareholders, it explains the shareholder investment decision the accuracy, also explained that they look for the result which is entrusted with something the owner (manager level) to work. This financial relations are the enterprise most main finance relations, its plete processing had not only demonstrated enterprise39。s growth, as well as observes and so on to the national finance and economics law and discipline.First, looked from the enterprise and investor39。 Looked from the nature that is manifesting the enterprise prestige enhancement, the vivid optimization and to the internal staff cohesive force39。 should be a dynamic process, but was not an ultimate static performance。s main interest in the variety and financial management structure, determines the financial management target of diversified structure and the hierarchy structure. The subjects include not only shareholders include creditors, operators, government, employees, customers, etc, which requires the financial management target may not simple to stakeholders equivalent, but all the personal goals in indirect personal goals, it is the sum of all participants function and a promise, is a diversified target system.Four should reflect the financial management target of prospective and operability. Financial management goal to prospective emphasizes highly generalization and as far as possible, and to cover can forecast the future development of certain period. Maneuverability emphasize financial management goal in practice can be used to advantage, can show enterprise internal units of measurement indicators, otherwise the financial management target is practicable. The modern enterprise takes operates independently, assumes responsibility for own profits and losses, the selfrestraint, the selfdevelopment independent economy main body, not only need produce the product (or management modity) meets the material culture needs which the society grows day by day, manifests value which the enterprise exists, moreover must have the strong profit ability and the credit capacity, processes various aspects the financial relations, sets up own value image, this is “the region which or the standard the modern enterprise need achieves”. therefore, I thought that may overe the forementioned all sorts of goals the enterprise value maximization as the modern enterprise39。s production and operating activities of society, the users and the surrounding descendants are producing nots allow to ignore.At present, the world economy is the integration of information and knowledge, and to promote economic growth in the first motive force. In the new economic background, traditional financial management system under severe challenges. The traditional financial management is analyzed, the statistics, afterwards, relying on the report of the financial management of knowledge economy will be peopleoriented, its management ideas from the management of tangible goods will turn invisible resources and resource management of physical resources. In a knowledge economy, financial management, development and application of the theory are not isolated, it involves the financial and investment, finance, information, electronic enterprise and economic globalization brings the bilateral economic and security issues, exchange rate risk and market risk rising. In the new situation, financial management requirements to build new financial management goal: first, the financial liability socialization, Second, financial management objectives. But this new financial management goal in the new situation of the characteristics can be summarized as below:One is the financial management target and the overall goal of enterprise management, so that through the development of financial management work to promote enterprise management overall goal. Modern enterprise management goals should be enterprise longterm stable development, thus, the establishment of financial management goal is to be in enterprise longterm stable development as the first consideration.Second is the financial management target by ego to ego and others. Any enterprise are plex social networks, various kinds of social relations will be different degree of restriction or affect the survival and development of enterprise, if does not social responsibility, can properly handle the various kinds of social relations, social support and not only, still can return the society. In the era of knowledge economy, especially in today39。s toda