kotler22_basic_marketingmanagement課件(參考版)
2024-10-21 15:33本頁面
【正文】 MARKETING MANAGEMENT 12th edition Kotler Keller 22 Managing a Holistic Marketing Organization 222 Chapter Questions ? What are important trends in marketing practices? ? What are the keys to effective internal marketing? ? How can panies be responsible social marketers? ? How can a pany improve its marketing implementation skills? ? What tools are available to help panies monitor and improve their marketing activities? 223 Trends in Marketing Practices ? Reengineering ? Outsourcing ? Benchmarking ? Supplier partnering ? Customer partnering ? Merging ? Globalizing ? Flattening ? Focusing ? Accelerating ? Empowering 224 Organizing the Marketing Departmen
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