kotler03_basic_marketingmanagement課件(參考版)
2024-10-21 15:17本頁面
【正文】 MARKETING MANAGEMENT 12th edition 3 Gathering Information and Scanning the Environment Kotler Keller 32 Chapter Questions_1 ? What are the ponents of a modern marketing information system? ? What are useful internal records? ? What is involved in a marketing intelligence system? 33 Chapter Questions_2 ? What are the key methods for tracking and identifying opportunities in the macroenvironment? ? What are some important macroenvironment developments? 34 MIS Probes for Information ?
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