kotler02_basic_marketingmanagement課件(參考版)
2024-10-21 15:15本頁面
【正文】 and by doing so, provide the opportunity for our employees and shareholders to achieve their personal objectives.” 215 eBay “We help people trade anything on earth. We will continue to enhance the online trading experiences of all – collectors, dealers, small businesses, unique item seekers, bargain hunters, opportunity sellers, and browsers.” 216 Dimensions That Define A Business Customer groups Technology Customer needs 217 Characteristics of SBUs ? It is a single business or collection of related businesses ? It has its own set of petitors ? It has a leader responsible for: ?Strategic planning ?Profitability ?Efficiency 218 Organizations ? Culture ? Policies ? Structure 219 Market Opportunity Analysis (MOA) ? Can the benefits involved in the opportunity be articulated convincingly to a defined target market? ? Can the target market be located and reached
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1