kotler01_basic_marketingmanagement課件(參考版)
2024-10-21 15:30本頁(yè)面
【正文】 MARKETING MANAGEMENT 12th edition 1 Defining Marketing for the 21st Century Kotler Keller 12 Chapter Questions ? Why is marketing important? ? What is the scope of marketing? ? What are some of the fundamental marketing concepts? ? How has marketing management changed? ? What are the tasks necessary for successful marketing management? 13 What is Marketing? Marketing is an anizational function and a set of processes for creating, municating, and delivering value to customers and for managing
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