【正文】 USED TO ANALYSE MOVEMENTS OF A VARIABLE OVER A TIME PERIOD – USUALLY YEARS, QUARTERS, MONTHS, ETC. ? 評(píng)定重要： IMPORTANCE OF ASSESSING THE: ? 趨勢(shì) TREND ? 周期 SEASONALITY ? 關(guān)鍵時(shí)期 KEY MOMENTS ? 數(shù)量 MAGNITUDE 展現(xiàn)形式 PRESENTATION ? 圖表 ? Graphs ? 結(jié)構(gòu)圖 ? Charts ? 表格 ? Tables 預(yù)測(cè) FORECASTING 預(yù)測(cè) FORECASTING 優(yōu)勢(shì)和劣勢(shì) ADVANTAGES AND DISADVANTAGES: ? 幾年的數(shù)據(jù)可以未來預(yù)測(cè)帶來準(zhǔn)確地指導(dǎo) DATA FROM SEVERAL YEARS CAN GIVE ACCURATE GUIDES TO FUTURE PERFORMANCE ? 統(tǒng)計(jì)技術(shù)能使數(shù)據(jù)更加情報(bào)性和有益 STATISTICAL TECHNIQUES CAN MAKE THE DATA INFORMATIVE AND USEFUL ? 所有都依靠高質(zhì)量的數(shù)據(jù)和正確的技術(shù)去用于分析數(shù)據(jù) ALL DEPENDS ON THE QUALITY OF THE DATA AND THE ACCURACY OF THE TECHNIQUES USED TO ANALYSE THE DATA 經(jīng)營(yíng)報(bào)告和預(yù)算和預(yù)測(cè) BUSINISS REPORT WITH ACTUAL, FORECAST AND BUDGET ? 營(yíng)業(yè)額報(bào)表 經(jīng)營(yíng)報(bào)告和預(yù)算和預(yù)測(cè) BUSINISS REPORT WITH ACTUAL, FORECAST AND BUDGET ? 營(yíng)業(yè)預(yù)測(cè)預(yù)算表 。例，季節(jié)氣候變化，無頻率事件，循環(huán)規(guī)律。 Identify strengths and weaknesses in the business ? 使用信息去幫助我們完成戰(zhàn)略計(jì)劃。 Identify where the business stands in relation to rivals, etc. ? 收集信息和有用的數(shù)據(jù)來幫助我沒完成經(jīng)營(yíng)決策。 L A na l ys eG ans u O ni on C ol l e c t i onT o t a l w e h a v e t h r e e t r a i n c a r s ( 7 c m u p 1 6 0 M T S 。L T w e l v e mo n t h p ro f i t a n d l o ss p ro j e ct i o n A m e r i c a n C h i n a Pa c i fi c C o . F i s c a l Y e a r B e g i n s J a n 0 4 IND. %Jan04% B/AFeb04 %Mar04 %Apr04 %May04 %Jun04 %Jul04 %Aug04 %R e v e n u e (Sa l e s )食品銷售 F O O D S A L E S 酒水銷售 B E V E R A G E S A L E S 會(huì)場(chǎng)租用 P U B L I C R O O M S 器具租用 E Q U I P M E N T R E N T 服務(wù)費(fèi) S E R V I C E C H A R G E 其他收入 O T H E R C H A R G E 總收入 T O T A L R E V E N U E T o ta l R e v e n u e (Sa l e s ) 0 0 . 0 0 0 . 0 0 0 . 0 0 0 . 0 0 0 . 0 0 0 . 0 0 0 . 0 0 0 . 0C o s t o f Sa l e sC a t e g o ry 1 C a t e g o ry 2 C a t e g o ry 3 C a t e g o ry 4 C a t e g o ry 5 C a t e g o ry 6 C a t e g o ry 7 T o ta l C o s t o f Sa l e s 0 0 0 0 0 0 0 0 G r o s s Pr o fi t 0 0 0 0 0 0 0 0 E x p e n s e sSa l a ry e x p e n s e s Pa y ro l l e x p e n s e s O u t s i d e s e rv i ce s Su p p l i e s (o f f i ce a n do p e ra t i n g ) R e p a i rs a n dm a i n t e n a n ce A d v e rt i s i n g C a r, d e l i v e ry a n d t ra v e l A cco u n t i n g a n d l e g a l Rent T e l e p h o n e U t i l i t i e s I n s u ra n ce T a x e s (re a l e s t a t e , e t c. ) I n t e re s t D e p re ci a t i o n O t h e r e x p e n s e s (s p e ci f y ) O t h e r e x p e n s e s (s p e ci f y ) O t h e r e x p e n s e s (s p e ci f y ) M i s c. (u n s p e ci f i e d ) T o ta l E x p e n s e s 0 0 0 0 0 0 0 0 N e t Pr o fi t 0 0 0 0 0 0 0 0 大型活動(dòng)損益表 PROMOTION Pamp。 B M O N T H L Y P amp。 B CO V E RS 84561 81458 3103 81458 3103平均消費(fèi)數(shù) A V E RA G E F amp。 L ICE N S E S 780,000 % 740,000 % 40000 740,000 %折舊費(fèi) D E P RE CIA T IO N CO S T 32,140 % 32,140 % 0 32,140 %水電費(fèi) W A T E R amp。 D RIN K L IS T 5,000 % 5,000 % 0 5,000 %瓷器 CH IN A W A RE 75,241 % 75,241 % 0 75,241 %玻璃器皿 G L A S S W A RE 45,002 % 45,002 % 0 45,002 %不銹鋼銀器 S IL V E RW A RE 14,000 % 14,000 % 0 14,000 %廚房用具 K IT CH E N U T E N S IL S 27,458 % 27,458 % 0 27,458 %廚房燃料 K IT CH E N F U E L 14,561 % 14,000 % 561 14,000 %管理費(fèi) S U P E RV IS IO N F E E 70,000 % 70,000 % 0 70,000 %電話，傳真，郵寄 T E L P H O N E ,T E L E X amp。 S T A T IO N E RY 12,000 % 13,251 % 1251 13,251 %物耗品 S U P P L IE S amp。 E N T E RT A IN M E N T 12,000 % 15,000 % 3000 15,000 %洗衣費(fèi)用 L A U N D RY 15,000 % 15,000 % 0 15,000 %制服費(fèi) U N IF O RM S 25,000 % 26,000 % 1000 26,000 %布草 L IN E N S 21,000 % 19,654 % 1346 19,654 %保潔費(fèi)用 CL E A N IN G amp。L 月度損益表 MONTHLY Pamp。L PROFIT AND LOSS ? 月度，年度損益表 MONTHLY AND YEARLY Pamp。B ? 成本分析 COST ANALYSIS ? 財(cái)務(wù)報(bào)表 Pamp。 A CUSTOMER WHO HAS HAD A PROBLEM RESOLVED BY A COMPANY WILL TELL ABOUT 5 PEOPLE ABOUT THEIR SITUATION. 不滿的程度和言傳的人數(shù) NUMBER OF PEOPLE TOLD BASED ON LEVEL OF DISSATISFACTION 平均被告訴的人數(shù)A v e r a g e n u m b e r o f p e o p l e t o l d051015202530輕度不滿Slight diss苦惱Annoyed非常苦惱Very annoyed特別苦惱Ext annoyed憤怒Abs furious不滿程度的行動(dòng)比率 ACTION TAKEN BASED ON LEVEL OF DISSATISFACTION 020406080100S l i g h t l yd i s sA n n o y e d V e r ya n n o y e dE x ta n n o y e dA b s