【正文】 economics: Safety bees a hot trade issue。s chief 畢業(yè)設(shè)計(jì)（論文）外文譯文 16 executive. The Mattel CEO Robert Eckert did 14 TV interviews on a Tuesday in August and about 20 calls with individual reporters. By the week39。s biggest toy maker, has been plagued with more than 28 product recalls and in Summer of 2020, amongst problems with exports from China, faced two product recall in two weeks. The pany “did everything it could to get its message out, earning high marks from consumers and retailers. Though upset by the situation, they were appreciative of the pany39。 and explained what consumers should do with any affected products. Odwalla then developed through the help of consultants effective thermal processes that would not harm the products39。 expressed remorse, concern and apology, and took responsibility for anyone harmed by their products。 established a schedule of daily press briefings。s end, when another bottle of tainted Tylenol was discovered in a store, it took only a matter of minutes for the manufacturer to issue a nationwide warning that people should not use the medication in its capsule form (Rudolph, 1986). 365 Manisha Shekhar Odwalla Foods When Odwalla39。 Johnson was again struck by a similar crisis in 1986 when a New York woman 畢業(yè)設(shè)計(jì)（論文）外文譯文 15 died on Feb. 8 after taking cyanidelaced Tylenol capsules. Johnson amp。 Johnson recalled and destroyed 31 million capsules at a cost of $100 million. The affable CEO, James Burke, appeared in television ads and at news conferences informing consumers of the pany39。 Fax: +9105224095730 Abstract This paper examined the Indian government intervention in crisis management during 2020, terrorist attack on MUMBAI. Empirical findings show that the intervention of increasing external pressure and internal self awareness forced INDIAN Government to change its crisis management strategy. Different administrative level (local, regional, national and international) were co operatively involved in taking action and controlling crisis. A strange pattern has been observed and study has been done to find out the next probability of occurrence of crisis. Also a detailed analysis of crisis management program has been done utilizing the information of various crisis case studies that had occurred in the past. Keywords: Crisis Management, Government Intervention, Media Intervention, Disaster Scenario Networking and Recovery Growth process 359 畢業(yè)設(shè)計(jì)（論文）外文譯文 10 Crisis Managemen a Case Study on Mumbai Terrorist Attack Give early warning of change and the possibility of a future national crisis? Again, the challenge is not only to recognize the crisis but also to bring the plex factors into focus in such a manner that individuals can understand and marshal the forces necessary to address the situation. A crisis has been defined as a “turning point for better or worse,” “decisive moment,” or“crucial time.” A crisis can also be described as”a situation that has reached a critical phase.”A crisis is, therefore, an unstable time or state of affairs in which a decisive change is impendingeither one with a distinct possibility of a highly undesirable oute, or one with a distinct possibility of a highly desirable and extremely positive oute. Any executive who can predict and plan for a turning point in his or her organization stands a far better chance of capitalizing on that opportunity than someone who allows the crisis to sneak up on him or her unprepared. Contrary to popular belief, a crisis may not be necessarily bad. It is merely characterized by a certain degree of risk and uncertainty (Fink, 1986). Crisis management – planning for a crisis, a turning point – is the art of removing much of the risk in uncertainty, thereby allowing those concerned to achieve more control over the destiny of an organization, and thus creatively exercising the role of management leadership (Darling, Shelton and Walker, 2020) Management Crisis Planning No nation looks forward to facing a situation that causes a significant disruption to their mass especially one that stimulates extensive media coverage. Public scrutiny can result in a negativefinancial, political, legal and government impact. Crisis management planning deals with providing the best response to a crisis. (12Manage, 2020) Preparing contingency plans in advance, as part of a crisis management plan, is the first step toensuring a nation is appropriately prepared for a crisis. Crisis management teams can rehearse a crisis plan by developing a simulated scenario to use as a drill. The plan should clearly stipulate that the only and efficiency is important, and the plan should indicate how quickly each function should be crisis team members. The first hours after a crisis breaks are the most crucial, so working with sp