【正文】 clean silver toothpaste fctory in Guangzhou to 2 million yuan cheap to transfer to joint ventures and other brands, is one such outstanding erample of the terrible consequences of today has bee increasingly apparentlost dometic ernterprises own brand, product and intellectual property rights, national industrial petitiveness lie! (3)Product is the enterprise petitive advantage in the market can be quickly imitated by petitors, beyond, the brand is insurmountable, real and lasting petitive advantage es from innovation, in order to “change” should be “status quo”. Brand is the concentrated expression of the core petitiveness. The market is constrantly changing face of any brand at any time to be out of danger. Too much emphasis on the existing achievements, do not attach importance to innovation, leading to a lot of brandname “dismount” the major reason. CocaCola’s former chiefmarketing officer Sergio Zyman, “the brand is only the pany logo products and services are different from petitors, is the most effective weapon to open up the market, execellent brand can make your product stand out. “Products physical properties, quantitiy, price, quality, service is very easy to imitate petitors, Er brands, along with the product itself, also includes an attached product to cultural background, emotional, consumer cognition invisible things, so that enterprises Yong Yuan Li in the petition undefeated. Consumer awareness deciding the fate of the brand has a direct impact on consumer awareness deciding the fate of the brand has a direct impact on consumer awareness. Brand is the difference between the market enterprise important symbols is the benchmark for consumer spending to brand as the core has bee a cor porate restructuring and reallocation of resources an important mechanism. In addition, enterprises should learn from successful experiences abroad to enhance their design and development capability. Enterprises should dare to challenge the new technology revolution to create their own brand, and increase market petitiveness。 sacle enterprise product once formed, wellknown brands on the naturally established。brabd positioning is not clear, there is a large range of factors such as blindness. Speaking from the macro social factors: social mechanisms need to be improved, policy, exortoriented policies for different sectors play different role in the promotion and limitation, the financial environment for business investment capacity and market expansion ability and the important influence. The establishment of market system in China has for many years, despite a significant improvement but still not perfect,there still has not really adapt to the market economy, consumer psychology has not yet fully mature. current situation of global economic integration, the error of the brand strategy implementation. (1)Ignore the brand investment, profitoriented Background of economic globalization, international petition is increasingly reflected in the brand’s petition, the overwhelming majority of the brand strategy, brand such a full range of output through the form of multinational corporations gradually occupationof the international market. It is no exaggeration to say that now, the brand has achieced global strategic objectives of transnational corporations sharp weapon, is an important means to cheieve capital expansion. Rome was not built in a day never be in the short term invented to be a long process of accumulation. Many enterprises do not clearly recognize this point, attempt to create a brand in a short time, but ignored the longterm planning and strategy. (2)Brand strategy is a systematic The implementation of brand strategy is a systematic, enterprise strategy and the overall development of an important ponent of petitive strategy. The emplementation of brand strategy is not rely on their overall quality and overall image enhancement, the need for scientific management idea and superb operational skills, but quit a few brand planner in this regard was particularly poor performance and immediate impact brand development, practical work in the emergence of many such errors: If that job is no create a brand to take a good brand is drawing a satisfactory visualsigns only。 smallscale production and manahement,brand development lack of overall planning。 in Consumer Goods market, “Pamp。 Third, failure to grasp the industry best time to transition is the Japanse home appliance panies lose an important reason for market dominance. Japanese panies e to the edge in the Chinese market is causing panies think deeply about our nation? To make the international route and whether the enterprise of “Japanese Company” to the lessons learned behind? Second, the brand strategy implementation in China the Current Situation Many old famous “flash in the pen”. Chinese and foreign enterprises in the market the brand war, just grow up to be a great impact on national brands. The last century, a littleknow 80’s brand, not being registered by trademark, is to be acquired, squeeze, even if theresidue is hard going down really developed very limited. Here atypical case, the last century 80s to early 90s,he worked in air conditioning sector hit wonders of the Warburg in 1998,was acquired Kelon, the subsequent deline in brand image is repeated. Brand strategy has been an increasing emphasis on domestic enterprises caused the government to support. Since the 80s of last century reform and opening up, China’s socialist econonomic construction has made remarkable achievements. From a planned