【正文】
s recognition and love. In the attention economy of the times, panies need to strive to attract the attention of consumers, while at attracting eyeballs can not arouse public resentment, enterprises must use reasonable marketing tool, appropriately good use of various marketing strategies and tactics to enable enterprises to petitive advantage. At the same time continuous development of society, and the changing market environment, consumers, petitors are also constantly changing to adjust with, their differentiation petitive advantage may be one tomorrow, imitation, then the business itself to be a constant change , realistic and innovative, to maintain differentiation. 。s attention, certainly must reflect their different. Differentiation means that different, unique, unique. Product differentiation strategy highlights the advantages of differentiation can lead to public concern, to plunder the public39。s festive, gifts received only melatonin and the golden couple of sending teachers to send friends and relatives, sent to lead ads are offensive, and this is over the consequences of marketing, too many ads, too many ideas indoctrination, lack of new attractions has led to the adverse effects of old, to bring the image of corporate malpractice. 2, proper use of marketing tools The establishment of a petitive brand First of all, a pany maintain a petitive edge is created from the corporate culture, brand value, when the corporate culture, when a high brand value, corporate branding is to attract the attention of customers an effective means of advertising is no longer required too much bombingstyle propaganda. IKEA as we are familiar with shows on the economic, environmental, and convenient household items, large consumption of directly attracting attention。s Beijing. Here is the friendship between athletes peting national stage, but also show our country39。s attention. With the development of the Inter is not valuable information, but your attention. This is the Nobel Prizewinning economist Herbert ? Simon said. Indeed, in this era of information explosion, how to effectively municate their message to the target group is the attention economy to study the issue, at the same time to achieve timely mental models to meet consumers find the emotional resonance. marketing in the example of Attention Economy The 2021 Olympic supermarketing The summer of 2021, hundreds of millions of people in mind, our country successfully hosted the 29th Summer Olympic Games, the world39。s differentiation strategy as longacting drugs, the solution is only continuous innovation to meet customer needs with innovative changes, using innovation to beat the followup. Differentiation strategy is a system. The differences in the abo