【正文】 Sons, Inc. New York. Verdurme, A., Viaene, J., 2021. Exploring and modeling consumer attitudes towards geically modified food. Qualitative Market Research: An International Journal 6 (2), 95110. Whitlar, ., Geurts, ., Swenson, ., 1993. New product forecasting with a purchase intention survey. The Journal of Business Forecasting Methods Systems and Systems 12 (3), 118. Wood, ., 1994. Dining out on sociological neglect. British Food Journal 96 (10), 10 14. 。 Reliability Management 21 (5), 545563. Lyon, ., Powers, ., 2021. The influence of mass munication and time on satisfaction and loyalty. Journal of Services Marketing 17 (6), 589608. Newberry, ., Klemz, ., Boshoff, C., 2021. Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study. Journal of Services Marketing 17 (6), 609620. Oliver, ., 1999. The red queen rules. Journal of Business Strategy 20 (3), 8. Page, C., Luding, Y., 2021. Bank managers!ˉ direct marketing dilemmas 168。 H: The consumer attitude, satisfaction, and loyalty are correlated with purchase intention at traditional restaurant and fast food restaurant, respectively. Figure 1 shows the hypothesized research model Independent variables(Correlation)Dependent variables Consumer attitude Consumer satisfaction Purchase intention Consumer loyalty Methodology Data collection and measurement Consumer surveys were conducted in March 2021 using the intercept method at the selected traditional and fast food restaurants in four cities in Malaysia. We used the convenience sampling via a selfadministered questionnaire. By using an intercept method, the researchers and the enumerators waited outside of the selected restaurant and choose one customers out of every three who purchased their food and meals. These selected consumers were asked to voluntarily participate in the study. To encourage participation in the study, customers were given a souvenir upon pleted the survey. With that method, we managed to get 300 respondents from each types of restaurant with the total of 600 respondents. Of all 600 questionnaires distributed to the respondents, 575 () were returned and 572 () responses were usable for data analysis. The relevant literature and survey instruments developed in the past studies have provided the basis for developing our questionnaire. The consumer attitudes scale was adapted from Page and Luding (2021), satisfaction measurement from Law, Hui and Zhao (2021)。 Remarkably little has been written on consumer purchase intention in the context of Malaysian restaurant industry milieu. The objective of this study is to examinecorrelation between consumer attitude, satisfaction, loyalty, and purchase intention attraditional restaurant and fast food restaurant. The results indicate that consumer loyalty was highly significantly related to consumer purchase intention at both types ofrestaurants. Acknowledging that consumer loyalty is the most significant variable that correlated with purchase intention, thus we infer that loyal customers would repurchase more and remend their favorable restaurant to others. It is hope that the findings of this study woul