【正文】 不甚感謝！一、指導(dǎo)語：在以下的每個(gè)數(shù)字號表中，圈出你一般最想描述的點(diǎn)。s sentimental.2. Central trait: It is an individual and the uniqueness of some of the important qualities in each person around who has 510 center characteristics such as Lin’s arrogant and clever and eccentric and depression and sensitivity. They are all of central characteristics. 3. Secondary Trait: It is not essential characteristics of the individual. It often manifested in exceptional situations. Although some people enjoy such as rhetoric, but be silent in front of strangers.Personality trait by cartelsThe main contribution of Raymond ? cartel is putting forward the root causes of the characteristics for personality traits. In 1949, the cartel used factor analysis to the 16 kinds of the root causes of the characteristics are independent of each other, and the preparation of the 16 kinds of personality factors cartel Tests (16PF). This is 16 kinds of personality traits are: Groups enjoy, intelligence, and emotional stability, Tough, excitement, and exercise, and dare to, and the sensitivity, suspected, fantasy, and sophisticated, and worries, and the radical, independence, selfdiscipline, and nervous. Cartel consider at each possess more than these people who are 16 kinds of characteristics, only in the performance of different people who have the degree of difference. Eysenck’s Three Dimensions of PersonalityBritish psychologist Hans Eysenck developed a model of personality based upon just three universal trails: 1. Introversion/Extraversion：Introversion involves directing attention on inner experiences, while extraversion relates to focusing attention outward on other people and the environment. So, a person high in introversion might be quiet and reserved, while an individual high in extraversion might be sociable and outgoing. 2. Neuroticism/Emotional Stability：This dimension of Eysenck’s trait theory is related to moodiness versus eventemperedness. Neuroticism refers to an individual’s tendency to bee upset or emotional, while stability refers to the tendency to remain emotionally constant. 3. Psychoticism：Later, after studying individuals suffering from mental illness, Eysenck added a personality dimension he called psychoticism to his trait theory. Individuals who are high on this trait tend to have difficulty dealing with reality and may be antisocial, hostile, nonempathetic and manipulative. The FiveFactor Theory of PersonalitySince in 1980, personality researchers describe the model in terms of personality on a more consistent reached a consensus, put forward a fivefactor model of personality, known as the big five personality. These five personality traits are: Emotional Stability: anxiety, hostility, depression, selfawareness, impulse, vulnerability Extraversion: a warm, social, resolute, active, adventurous, optimistic Openness: imagination, aesthetic, emotional rich difference, intelligent Easygoing: the trust, frankly, altruism, pliance, modesty, empathy Prudence: petent, wellorganized, due diligence, achievement, selfdiscipline, careful附錄4：調(diào)查問卷親愛的同屆同學(xué)、學(xué)弟學(xué)妹們：你們好！我是即將畢業(yè)的營銷專業(yè)的學(xué)生。 the outwardlooking are good activity and social. This theory was once aroused widespread interest in the cause of numerous psychological to research. But this dichotomy is not sufficient description of the personality of the general problem. The most people in between two poles. It should not be taken a small number of traits to explain behavior of all people. Some psychologists pointed out further that the type of theory is because it points people in various categories, then they used a symbol to mark them. This tag is not only Excessive for the internal causes of behavior, but also they tend to be a possible cause they are the kind of person marking. The person been called within may be coldshouldered by his friends, so that he bees more isolated。Gregory Personality trait theory (theory of personality trait) originated in the United States in 1940. The main representative of psychologists in the United States are Galton ? Willard ? Allport and Raymond (Raymond Bernard Cattell). Trait theory suggests that the trait (trait) determine the fundamental characteristics of individual behavior, which is the effective elements of personality and is the basic unit of personality assessment.In modern personality psychology, the personality traits characteristic of the theory will be defined as the individual has a neurological features, with disposable personal behavior, the result of individuals in a changing environment to give the same response. However, it stems from the characteristics of the earliest theoretical studies of individual differences in personality type theory. Type of theory is often based on a person of a particular characteristic or characteristics to describe personality. For example, if a person obsessed with power, it said that he was a powertype people, if someone can always look good while taking into account that he was a positive person. Ancient Rome Doctor Galen (Galen) proposed four temperament types belong to the earliest on the type of theory. He accorded to the Greek doctor Hippocrates (Hippocrates) the humeral say put forward a four temperament types, that is, sanguine temperament (with too much blood, full of vitality and power), bile qualitative (with too much yellow bile, easy to anger), depression quality (with too much black bile, melancholy and sadness usually pass), mucus quality (with excessive mucus, is slow or lazy). It said that the type size is also a theory. Said more influential body of opinion is Kretschmer (E. Kretschmer) of tracheotomy, he divided into obese people type w