外文翻譯---企業(yè)電子商務戰(zhàn)略探討-電子商務-wenkub.com
2025-05-07 10:45 本頁面
【正文】 尤其在今天，信息化大潮已經(jīng)不可逆轉，去年葛羅夫在華盛頓經(jīng)濟戰(zhàn)略管理學院發(fā)表演講時宣稱：“五年后將不再有互聯(lián)網(wǎng)公司，因為（屆時）所有的公司都將是互聯(lián)網(wǎng)公司。即對企業(yè)供應鏈的管理，是對供應、需求、原材料采購、市場、生產(chǎn)、庫存、定單、分銷發(fā)貨等的管理。電子貿(mào)易戰(zhàn)略。還可以采用如下戰(zhàn)略發(fā)展企業(yè)電子商務： 電子化市場戰(zhàn)略。企業(yè)內(nèi)部信息化要統(tǒng)一規(guī)劃，根據(jù)企業(yè)條件分階段實施，不能貪大求洋，一哄而上，全部上可能全部垮。 （二）企業(yè)信息孤島整合階段 即打基礎階段、信息孤島整合階段、企業(yè)內(nèi)部信息化階段及電子商務階段。這樣做不僅可以省錢還可節(jié)省大量的勞動力支出，以便我們用更多的時間來處理更為復雜的問題，搞好與客戶間的關系。在美國，企業(yè)在進貨成本方面，使用電子商務的公司一般能節(jié)省5％－10％的成本。二、我國企業(yè)發(fā)展電子商務戰(zhàn)略的意義90年代初電子商務興起后，熱潮席卷全球，我國企業(yè)也在積極利用這一機遇，大力發(fā)展企業(yè)電子商務。電子商務對參與企業(yè)競爭力具有戰(zhàn)略性意義，這些意義將表現(xiàn)在對產(chǎn)品競爭力、管理能力、技術創(chuàng)新能力的促進上。在此后的3——4年里，網(wǎng)絡貿(mào)易額有望達到現(xiàn)在的5倍。 executive and legal norms guiding principle, guarantee standardize management and ebusiness in an orderly and healthy development. 翻譯譯文：企業(yè)電子商務戰(zhàn)略探討據(jù)統(tǒng)計，20世紀90年代中期起，每12——18個月，電子商務交易額就能增長一倍以上。s internal network management solutions to including online transactions. Can also use the following strategies to develop enterprise emerce : 1, electronic marketing strategies. Through electronic means online sales, online shopping, online services, so as to achieve market expansion increase sales and reduce cost. 2, effective customer relationship management strategies. The relevant market and customer information management, sharing and analysis can be carried out effectively, so as to internal sales, marketing and customer service to provide prehensive support. 3, emerce strategy. Traditional business transactions between enterprises often have to spend a lot of resources and time, whether sales or procurement and distribution must occupy product cost. Through electronic transactions of the seller and the buyer can plete the online business processes, enable enterprises to reduce transaction between the many business workflow and management costs and reduce the cost of doing business. 4, Supply chain management strategies. That the enterprise supply chain management, the supply, demand, raw material purchasing, marketing, production, inventory, orders, shipments and other distribution management. Supply chain enterprise39。s enterprises a low degree of information technology, got a late start, with the institutional obstacles step by step and the development of ebusiness, ebusiness in the process, enterprises can be the development and application of emerce into four interrelated stages. That is laying the foundation phase, integration phase of isolated islands of information, internal information and emerce stage stage. (1) Basic StageIs primarily to enhance the management of infrastructure, namely to promote the standardization of the enterprise, based on data collated, improve business processes, even make the necessary institutional changes to the enterprise information providing a good environment. Enterprise Information has been called the twothirds of technology, management 0907, 1212 data, said, we can see the importance of infrastructure, and practi
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