外文翻譯---企業(yè)電子商務(wù)戰(zhàn)略探討-電子商務(wù)(已改無(wú)錯(cuò)字)
2023-07-06 10:45:28 本頁(yè)面
【正文】 line transactions. Can also use the following strategies to develop enterprise emerce : 1, electronic marketing strategies. Through electronic means online sales, online shopping, online services, so as to achieve market expansion increase sales and reduce cost. 2, effective customer relationship management strategies. The relevant market and customer information management, sharing and analysis can be carried out effectively, so as to internal sales, marketing and customer service to provide prehensive support. 3, emerce strategy. Traditional business transactions between enterprises often have to spend a lot of resources and time, whether sales or procurement and distribution must occupy product cost. Through electronic transactions of the seller and the buyer can plete the online business processes, enable enterprises to reduce transaction between the many business workflow and management costs and reduce the cost of doing business. 4, Supply chain management strategies. That the enterprise supply chain management, the supply, demand, raw material purchasing, marketing, production, inventory, orders, shipments and other distribution management. Supply chain enterprise39。s survival is the mercial circulation system, EBusiness Management is the most important issue. Statistics show that enterprise supply chain can spend as much as 25% of the enterprises operating costs. 4, the conclusion Emerce has changed the way business marketing, and help enterprises to the management philosophy, decisionmaking, business portfolio after the sale approach and the strategic changes, the most important thing is that Emerce support and the development of strategic partnerships and virtual enterprises. Especially today, information technology has bee irreversible tide, Last year parliament in the strategic management of the economy, Washington College speech by saying : 2005 will no longer be Internet panies, because (then) all panies will be Internet panies. With China39。s accession to the WTO is approaching, the development of emerce should be stressed that market demand for industrial development and the principle of bining stressed that information technology industries to promote the role。 support and encouragement to jointly establish and orderly petition bining principle, encourage the unified planning of large and mediumsized enterprises, joint investments, mon management。 executive and legal norms guiding principle, guarantee standardize management and ebusiness in an orderly and healthy development. 翻譯譯文：企業(yè)電子商務(wù)戰(zhàn)略探討據(jù)統(tǒng)計(jì)，20世紀(jì)90年代中期起，每12——18個(gè)月，電子商務(wù)交易額就能增長(zhǎng)一倍以上。，約有1/4的人進(jìn)行過(guò)網(wǎng)上購(gòu)物，網(wǎng)上交易額約為1100億美元。與1998年的48億美元相比，增長(zhǎng)了約142%。而且這種高速增長(zhǎng)態(tài)勢(shì)可望持續(xù)下去。在此后的3——4年里，網(wǎng)絡(luò)貿(mào)易額有望達(dá)到現(xiàn)在的5倍。電子商務(wù)對(duì)企業(yè)既是挑戰(zhàn)又是商機(jī)，企業(yè)必須順應(yīng)潮流，抓住機(jī)遇。一、我國(guó)企業(yè)發(fā)展電子商務(wù)的戰(zhàn)略目標(biāo)電子商務(wù)作為一種新興的商業(yè)模式，它具有極大的潛力推動(dòng)企業(yè)“打破”原有企業(yè)
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