生產管理學--生產與運作戰(zhàn)略(ppt27)-管理學-wenkub.com
2024-08-14 14:36 本頁面
【正文】 參見 p28表 24 四、服務業(yè)的生產運作戰(zhàn)略 ?制造業(yè)企業(yè)運作戰(zhàn)略的競爭要素對服務業(yè)也具有同樣的意義 ?但必須注意服務業(yè)的特殊要素，諸如服務的可得性、方便性、聲譽等。 Issues P/OM Strategy amp。 Issues P/OM Strategy amp。 process reliability ? Improvements and options of petitive advantages ?Increase capacity ?Enhance distribution ?Standardization ?Less rapid product changes ?Optimum capacity ?Increasing stability of process ?Long production runs ?Product improvement and cost cutting ?Little product differentiation ?Cost minimization ?Overcapacity in the industry ?Prune line to eliminate items not returning good margin ?Reduce capacity Strategy and Issues During A Product’s Life Cycle Best period to increase market share Ramp。 戰(zhàn)略層次A 事業(yè)部戰(zhàn)略營銷戰(zhàn)略 R amp。第二章 生產與運作戰(zhàn)略 ?第一節(jié) 生產運作戰(zhàn)略的基本概念 ? ?第二節(jié) 生產運作戰(zhàn)略制定 ? ?第三節(jié) 生產運作戰(zhàn)略的競爭優(yōu)勢選擇 ? 第一節(jié) 生產運作戰(zhàn)略的基本概念 ?An effective operations management effort must have a mission so it knows where it is going and a strategy so it knows how to get there 一、企業(yè)的使命與戰(zhàn)略 ?1. Mission Organization’s mission states the rationale for the anization’s existence and its objective to be achieved. Once an anization’s overall mission ha
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