外文翻譯--差異化營銷策略-其他專業(yè)-wenkub.com
2025-01-15 10:08 本頁面
【正文】 s attention. Differentiation has a variety of ways, whether it is product packaging, features, price, advertising and even spiritual and cultural ideas, and we are likely to find differences in the breakthrough point. For example we are familiar with drink, Wong Lo Kat, both in functional innovation, innovation is the brand personality, the general function is to drink thirst, which joined the Wong Lo Kat prevention lit function, in addition to thirst, but also to prevent the fire. Wong Lo Kat lit prevention as the first beverage market, breaking the longstanding notion people drink, the increase of new features, by most people39。s national power stage, it is the source of all business opportunities contain. Is not difficult to find a lot of panies are using this stage to achieve the business soar. CocaCola, Lenovo, GE, Samsung and so bee a global partner of the Beijing Olympic Games, these brands across the global scope, use the Olympics to promote their various brands, but also for the Beijing Olympics into thousands of households around the world, so that more people are concerned about the Beijing Olympics. Can not bee a global partner, adidas, Sinopec, Haier, China Net, Sohu, followed by the Bank of China and other brands to bee the partner selection, exclusive suppliers, sponsors, and the Olympic Games that shares the wind, the brand brought to all corners of the force. Over Marketing Gifts would send melatonin, that is, we still know, we can not ignore it caused a great sensation, then we have to send a gift melatonin. Omnipresent advertising, melatonin brought an upsurge in sales of skin care products. Melatonin has also successfully attracted the attention of consumers, the success of reaching the goal point attention economy. However, long after that, the audience, melatonin and does not receive this year39。s society is a great wealth of information and even run rampant, and the Inter, to speed up this process, information not only not the scarce resource, the opposite is the surplus. The relative excess of information, only one resource is scarce, it is the people39。 Differentiation marketing strategy Implementation of differentiated marketing strategy, first of all the scientific, careful market research, market segmentation and market positioning as a basis. This is because market research, market segmentation and market positioning can provide customers with enterprise decisionmakers in material differences between the needs and spiritual needs, and accurately grasp the customer needs what? On this basis, analysis to meet customer needs Tiaojian difference , according to the present and future business conditions inside
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1