【正文】 龍：龍的世界，萬(wàn)龍飛舞。 彩虹：大概由時(shí)髦詞 “ 兼容并包 ” 衍生而來(lái)，不過(guò)毋寧說(shuō)是客戶 對(duì)明亮色彩的 “ 寬容度 ” 滋生了這種趨勢(shì)。這種絲帶的趨勢(shì)是否也要可持續(xù)發(fā)展 ? 這是個(gè)有趣的話題，讓我們拭目以待。從什么時(shí)候開(kāi)始這種扣在一起的絲帶開(kāi)始成了流行語(yǔ)而風(fēng)靡世界？是的，我們想表達(dá)我們關(guān)心，我們支持。 這種似是而非的創(chuàng)意概念是設(shè)計(jì)者們非常喜歡向客戶展示的。 視覺(jué)魔術(shù) 有誰(shuí)不會(huì)被眼前的視覺(jué)魔術(shù)深深吸引呢？不經(jīng)意一瞥，然而卻身不由己地一看再看。 三維 從飛出物、折射、玻璃紙這些開(kāi)始，標(biāo)志早已經(jīng)行進(jìn)在三維的路上了。這些有集合、子集蘊(yùn)意的重疊圖形被順理成章地用來(lái)表示公司內(nèi)的各種聯(lián)結(jié)。這是一曲青春贊歌，設(shè)計(jì)者們已經(jīng)把它作為一種流行文化和 16 音樂(lè)工業(yè)的語(yǔ)言源。這些標(biāo)志不見(jiàn)得非是立體的，事實(shí)上大多數(shù)標(biāo)志說(shuō)都是相貌平平。 過(guò)去的幾年里，我們看到了很多此類的設(shè)計(jì)，而這一類設(shè)計(jì)的概念也極其簡(jiǎn)明：創(chuàng)造一種栩栩如生的、躍然騰出紙面的效果。丟失的那一半正是最有說(shuō)頭的那一半。這是一種潤(rùn)物無(wú)聲的手法，它溫婉地抓住顧客的眼睛，使其在它的花葉間徜徉。 而當(dāng)我們感覺(jué)有些概念一定要解釋，具體說(shuō)就是這種在獨(dú)特的潮流中和運(yùn)動(dòng)相關(guān)的概念，我們發(fā)現(xiàn)新的視覺(jué)語(yǔ)言會(huì)幫助我們達(dá)到這個(gè)目的。這種標(biāo)志可以用于任何一種網(wǎng)上社 區(qū)的交流結(jié)構(gòu)，沒(méi)有了集節(jié)的中心，個(gè)體就無(wú)所依傍。 都市搪膠公仔 讓文字穿梭舞動(dòng)于標(biāo)志和吉祥物間已經(jīng)有些 年頭了，即使 Cingular Jack 時(shí)代也有一點(diǎn)兒突破紙面印刷呈顯動(dòng)畫(huà)的意思。人類對(duì)其生態(tài)福祉的關(guān)注，已經(jīng)通過(guò)各式各樣的標(biāo)志，在 Logolounge 發(fā)布的每份報(bào)告中，都構(gòu)成了一種潮流趨勢(shì)的核心。 這些標(biāo)志傳達(dá)的是一種溫暖和舒適，而不是黑暗的隧道盡頭的光明忽現(xiàn)。 放射 并不是熒光筆的使用給設(shè)計(jì)界帶來(lái)了這種發(fā)光的圖案，放射狀的設(shè)計(jì)由來(lái)已久。而今天的設(shè)計(jì)巧妙地結(jié)合了混沌以及幾何美學(xué)。雙螺旋結(jié)構(gòu)，儼然成了舊時(shí)王謝堂前的燕子，已經(jīng)翩然飛出了科學(xué)的屋門，落到了尋常的流行文化領(lǐng)域。這些歸類的目的是讓我們更深入地關(guān)注各趨勢(shì)在本質(zhì)上概念的不同。甚至當(dāng)一個(gè)不起眼的小村落的村委會(huì)投票給他們的兩輛警車選一個(gè)新的標(biāo)志，也會(huì)招來(lái)群眾們走上街頭，高舉草叉，叫賣自己設(shè)計(jì)的標(biāo)志。公眾的喜愛(ài)與憎惡已經(jīng)因?yàn)槟坎幌窘拥男畔_擊而變得日益分化，標(biāo)志設(shè)計(jì)的需求方和供應(yīng)方對(duì)此都已深有體會(huì)：如今，若要認(rèn)準(zhǔn)一個(gè)方向，簡(jiǎn)直太難了。 比如說(shuō)，靜止或者平置的 3D 標(biāo)志已然淡出，取而代之的是更多運(yùn)動(dòng)中的 3D 形 象。t knee deep in magic rubbish. Firm: Seamer Design Client: Motek Trading Firm: Ty Wilkins Client: Tulsa AIDS Walk 3. Design Firm: Square One Client: Cinema Fighting Cancer 4. Design Firm: Felix Sockwell Client: AIDS National Quality Center Other trends that are here and emerging: Animotion: Noted at the start of this article, these logos are designed to be in motion as opposed to logos that are designed flat and then animated. Wreaths: Lots of elements, sometimes so delicate that they would not have previously been considered to be part of a logo design, assembled into a patterned whole. Rainbows: Possibly growing from the buzzword “inclusiveness,” likely emerging from 11 clients’ greater tolerance for brighter colors, but definitely fed by RGB. Numbers: Inserting a numeral into a word in place of a letter, ideally to further the meaning of a word mark. Text messaging and IMspeak is everywhere. Holes: Designers are playing with the apparent surface of the paper. Designs appear to disappear into or emerge from sinkholes or cuts. Dragons: Lots and lots of dragons. 12 標(biāo)志設(shè)計(jì)的發(fā)展 我們都知道，做設(shè)計(jì)的基本是創(chuàng)意，創(chuàng)意的基本是特色，特色的基本是獨(dú)到，要想到獨(dú)特的創(chuàng)意并不是人人做的好，要做到每人都接受，我想那樣是不太可能的 。t stop midstep when confronted by an optical illusion? We just feel pelled to give it a second look and evaluate it. Whether we look at these as a challenge or an amusement, they demand our attention. Optical illusions are generally linear in nature and have an M. C. Escher quality to them that challenge the laws of physics. Or they may seem innocent enough until they rotate on you, or dip into a new perspective on your second glance. The idea of the possible impossibility is a very attractive concept as designers describe a niche for a client. The clever thinking of the illusion speaks to the we can do what no other can, 10 because we39。 Company Client: 3. Design Firm: Meme Design Client: Edge 4. Design Firm: Miles Design Client: Urban Forward Overlap In some respects, this is an evolution of last year237。s Franchise Association Flora Let39。s desk collection. First made popular in Hong Kong by Michael Lau in the 9039。s firm, Office, built a bestofclass brand for Target with the Independent Studies line. 5 At first glance, most of these look like they39。 in fact, most are relatively unassuming. The primary difference is the illusion of good lighting. It39。s not just about adopting the color green. These logos are blended with an application and an ethos, more sensitive to the environment. The marks have grown up and seem to be telling stories with a softer voice, not 4 with a piercing shrill. Firm: Gardner Design Client: Dandurand Firm: Ulrichpinciotti Design Group Client: Resources for Healthy Living Firm: Eggnerd Client: Greenhill Academy Firm: Steve39。t apply to them. Another development: Today, for many trends there is now a countertrend – and this is not only the case for logo design. The public and its likes and dislikes have bee fragmented across the spectrum. Companies who need logos and designer who create logos are forced to respond accordingly. It has bee increasingly difficult to simply look in one direction or the other. It is also being disturbingly clear that logo design has bee a public sport. As the public controls their own media more and more–Tivoing this, blogging that, YouTubeing and Googling everything else–people are no longer satisfied to simply consume what is placed before them: They have opinions they want to share. So when a large corporation reveals its new identity, there are hundreds of inter sites flinging their opinions back at it. Even when the village board of Remote votes on a new logo for its two police cars, citizens take to the streets waving pitchforks and copies of their own designs. Committeecide seems to be rampant. The full 2021 trend report follows. Whether we are noting social, conceptual or aesthetic trends, remember that none of them exist in a vacuum or in a single moment in time. They are results of many trends before them and are developing taproots as we speak. Also, you will note some amount of aesthetic crossover between trends. For instance, the 2 Dos