【市場(chǎng)營(yíng)銷(xiāo)英文版】08market-segmentation-and-targeting1-資料下載頁(yè)
2025-11-07 23:36本頁(yè)面
【正文】 .The risks are budget cuts and group shrinkage.第二十二 頁(yè) ，共二十六 頁(yè) 。Market TargetingFull market coverage targeting:A attempt is made to serve all customer groups with all the products they might need. Only a few large panies can employ this targeting method effectively, but sometime even they fail.第二十三 頁(yè) ，共二十六 頁(yè) 。Market TargetingFull market coverage targeting:Undifferentiated versus differentiated marketingUndifferentiated: ignores segment differences and offers only one productDifferentiated: operates in several segment and offers different products for eachSales tend to be higher for differentiated marketing, but so are costs.第二十四 頁(yè) ，共二十六 頁(yè) 。Market TargetingAdditional considerations:Segmentbysegment invasions: entering one segment at a time and avoiding letting rivals know which segment is next, good planning required.Updating segmentation arrangements: segmentation analysis needs to be on a regular basis.Ethical choice of target markets: sometimes a choice can cause controversy, consumers can be concerned if vulnerable groups are taken advantage of or potentially harmful products are promoted.第二十五 頁(yè) ，共二十六 頁(yè) 。內(nèi)容 (n232。ir243。ng)總結(jié)Market Segmentation and Targeting。 Types of Segmentation:。 Singlesegment concentration targeting:。 Additional considerations:第二十六 頁(yè) ，共二十六 頁(yè) 。
范文總結(jié)相關(guān)推薦
鄂ICP備17016276號(hào)-1