【市場營銷英文版】08market-segmentation-and-targeting1-資料下載頁
2025-11-07 23:36本頁面
【正文】 .The risks are budget cuts and group shrinkage.第二十二 頁 ，共二十六 頁 。Market TargetingFull market coverage targeting:A attempt is made to serve all customer groups with all the products they might need. Only a few large panies can employ this targeting method effectively, but sometime even they fail.第二十三 頁 ，共二十六 頁 。Market TargetingFull market coverage targeting:Undifferentiated versus differentiated marketingUndifferentiated: ignores segment differences and offers only one productDifferentiated: operates in several segment and offers different products for eachSales tend to be higher for differentiated marketing, but so are costs.第二十四 頁 ，共二十六 頁 。Market TargetingAdditional considerations:Segmentbysegment invasions: entering one segment at a time and avoiding letting rivals know which segment is next, good planning required.Updating segmentation arrangements: segmentation analysis needs to be on a regular basis.Ethical choice of target markets: sometimes a choice can cause controversy, consumers can be concerned if vulnerable groups are taken advantage of or potentially harmful products are promoted.第二十五 頁 ，共二十六 頁 。內(nèi)容 (n232。ir243。ng)總結(jié)Market Segmentation and Targeting。 Types of Segmentation:。 Singlesegment concentration targeting:。 Additional considerations:第二十六 頁 ，共二十六 頁 。
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