【市場營銷英文版】06consumeranalysis-資料下載頁
2025-02-05 06:23本頁面
【正文】 3. Complexity 4. Divisibility 5. Communicability Consumer Behavior Descriptions of the five characteristics: Relative advantage: the degree to which the product appears superior to others. Compatibility: the degree to which the product matches the consumer’s values and experiences. Complexity: the degree to which the product is relatively difficult to understand or use. Consumer Behavior Descriptions of the five characteristics (continued): Divisibility: the degree to which consumers can try the product on a limited basis. Communicability: the degree to which the benefits are observable or describable to others.
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