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中國(guó)服裝行業(yè)swot分析及國(guó)際化戰(zhàn)略-資料下載頁

2024-11-16 03:45本頁面
  

【正文】 。(3)“反傾銷”問題。反傾銷措施是WTO規(guī)則認(rèn)可的有效保護(hù)本國(guó)市場(chǎng)免遭非正常競(jìng)爭(zhēng)的合法措施,但長(zhǎng)期以來,該措施卻充當(dāng)了進(jìn)口國(guó)實(shí)施貿(mào)易保護(hù)的“保護(hù)傘”。而紡織服裝制品作為我國(guó)出口的傳統(tǒng)優(yōu)勢(shì)產(chǎn)品,由于其相對(duì)的敏感性,加之價(jià)格低廉,更成為國(guó)外“反傾銷”調(diào)查的重中之重,特別是目前配額已經(jīng)取消,國(guó)外在無法使用原有限制措施實(shí)施貿(mào)易保護(hù)的情況下,“反傾銷”措施的濫用對(duì)我紡織服裝產(chǎn)品的出口其潛在不利影響將更大。陳標(biāo)090400520紡織與國(guó)際貿(mào)易0902第五篇:中國(guó)服裝行業(yè)分析中國(guó)服裝行業(yè)現(xiàn)狀分析經(jīng)濟(jì)全球化的形勢(shì)下,服裝行業(yè)的競(jìng)爭(zhēng)日益加劇,這對(duì)我國(guó)服裝行業(yè)既是新的機(jī)遇和挑戰(zhàn),同時(shí)也是中國(guó)從服裝大國(guó)建設(shè)服裝強(qiáng)國(guó)的關(guān)鍵。建設(shè)服裝強(qiáng)國(guó)的根本性因素是依靠服裝科技生產(chǎn)力的跨越式進(jìn)步,實(shí)現(xiàn)勞動(dòng)生產(chǎn)率的大幅提高。Against the background of economic globalization, there is an increasingly fierce petition in the garment industry, which is both a new opportunity and challenge as well as the key to transform from a big garment country into a strong fundamental factor to establish a strong garment country is to rely on the great progress of technological productivity and achieve the sharp increase of production 《國(guó)家中長(zhǎng)期科學(xué)和技術(shù)發(fā)展規(guī)劃綱要(20062020年)》關(guān)于科技工作的指導(dǎo)方針,把增強(qiáng)自主創(chuàng)新能力作為科學(xué)技術(shù)發(fā)展的戰(zhàn)略基點(diǎn)和調(diào)整產(chǎn)業(yè)結(jié)構(gòu)、轉(zhuǎn)變?cè)鲩L(zhǎng)方式的中心環(huán)節(jié),大力提高服裝行業(yè)的創(chuàng)新能力。服裝科技涵蓋了技術(shù)與藝術(shù)兩個(gè)方面,兩個(gè)方面相輔相成,缺一不可。根據(jù)行業(yè)客觀現(xiàn)實(shí),本著有所為有所不為的原則,分別以重點(diǎn)領(lǐng)域及優(yōu)先主題、前沿研究、基礎(chǔ)研究和人才培養(yǎng)四個(gè)部分作為服裝行業(yè)科技發(fā)展指南,通過這些技術(shù)的突破和項(xiàng)目的研發(fā)、應(yīng)用,全面提高服裝行業(yè)的產(chǎn)品質(zhì)量、服飾文化、設(shè)計(jì)水平、裝備水平、管理水平、人才素質(zhì)、信息化程度及公共服務(wù)能力,指導(dǎo)行業(yè)科技發(fā)展,推進(jìn)企業(yè)的科技進(jìn)步,帶動(dòng)整體產(chǎn)業(yè)升級(jí)。According to the guideline of National medium and longterm plan for science and technology development(20062020), improvement of innovative ability is regarded as a key to develop science and technology ,adjust industrial structure and transform growth ability of the garment industry should be tremendously technology of garment industry covers two aspectswhich are plementary to each on the principle of doing necessary things, we will take major fields, prior themes, frontier research, fundamental research and talent cultivation as a guideline of science and technology development in the garment the breakthrough of technology and the Ramp。D and application of programs, we can prehensively improve the product quality, garment culture, design, equipment, management, talent, and service, guide the garment development, push forward the advancement of science and technology, and bring about the upgrade of whole 、重點(diǎn)領(lǐng)域及優(yōu)先主題重點(diǎn)領(lǐng)域,是指在服裝行業(yè)發(fā)展過程中亟待科技提供支撐的領(lǐng)域。優(yōu)先主題,是指在重點(diǎn)領(lǐng)域中急需發(fā)展、任務(wù)明確、較快能夠突破的技術(shù)和項(xiàng)目。加強(qiáng)針對(duì)重點(diǎn)領(lǐng)域及優(yōu)先主題的研究、推廣應(yīng)用,為解決服裝行業(yè)發(fā)展中緊迫問題提供全面有力支撐。Major fields and prior themesMajor fields refer to the fields where the support of technology is urgently needed in the garment themes refer to the techniques and programs that have definite targets and can achieve breakthrough in major should strengthen the research and promotion of major fields and prior themes, so as to provide overall and strong support to solve urgent 品牌是一種無形資產(chǎn),是產(chǎn)品附加值的總稱,是一個(gè)企業(yè)及其產(chǎn)品的綜合體,它涵蓋了企業(yè)的創(chuàng)新能力、企業(yè)管理、市場(chǎng)定位、營(yíng)銷服務(wù)等多方面的綜合特征。創(chuàng)建自主品牌是服裝行業(yè)走向全球增值鏈高端的必由之路。Brand is a kind of intangible asset, a generic term of value added products, as well as a bination of panies and brand covers various features such as innovative ability, pany management, market positioning and marketing selfowned brand is the only way to make the garment industry reach the peak of the global valueadded :(1)國(guó)內(nèi)外服裝流行趨勢(shì)預(yù)測(cè)研究(2)自主服裝品牌設(shè)計(jì)開發(fā)和營(yíng)銷推廣研究(3)開展服裝品牌的體系整合研究(4)服裝創(chuàng)意文化市場(chǎng)拓展研究Prior theme:(1)Prediction and research of nationwide fashion trend of garments(2)Development and marketing of selfowned brands(3)Overall research of garment brands(4)Extended research of creative culture in the garment industry質(zhì)量質(zhì)量是企業(yè)的生命。在日益激烈的市場(chǎng)競(jìng)爭(zhēng)中,加強(qiáng)質(zhì)量管理,提高產(chǎn)品質(zhì)量,提高產(chǎn)品競(jìng)爭(zhēng)力,已成為服裝行業(yè)持續(xù)發(fā)展的重中之重。優(yōu)先主題:(5)在線檢測(cè)及成衣質(zhì)量控制體系研究Quality is the life of the increasingly fierce petition, it is important to strengthen quality management, improve product quality and petition so as to sustain the development of the garment 、自動(dòng)化、信息化快速反應(yīng)能力是高新技術(shù)武裝現(xiàn)代生產(chǎn)力和現(xiàn)代跨國(guó)生產(chǎn)方式的必然結(jié)果,也是生產(chǎn)適應(yīng)現(xiàn)代生活方式的客觀要求??焖俜磻?yīng)能力的核心因素是信息化。優(yōu)先主題:(6)柔性生產(chǎn)系統(tǒng)(FMS)(7)氣相免燙設(shè)備(8)服裝CAD的電子數(shù)據(jù)標(biāo)準(zhǔn)格式及服裝CAD市場(chǎng)準(zhǔn)入許可制度(9)服裝信息技術(shù)的集成開發(fā)及應(yīng)用國(guó)家服裝用人體數(shù)據(jù)庫受現(xiàn)代數(shù)字化人體測(cè)量技術(shù)的限制,我國(guó)沒有建立專業(yè)的服裝用人體數(shù)據(jù)庫,導(dǎo)致以人體數(shù)據(jù)為基礎(chǔ)的服裝號(hào)型研究等基礎(chǔ)科學(xué)研究嚴(yán)重滯后,沒有形成健全的原型系列、板型系列、人臺(tái)系列等國(guó)家服裝基礎(chǔ)技術(shù)標(biāo)準(zhǔn)體系。優(yōu)先主題:(10)數(shù)字化人體測(cè)量設(shè)備(11)建立國(guó)家服裝用人體數(shù)據(jù)庫標(biāo)準(zhǔn)標(biāo)準(zhǔn)是科學(xué)管理產(chǎn)業(yè)的有效手段,是產(chǎn)業(yè)技術(shù)進(jìn)步的重要標(biāo)志。(12)服裝號(hào)型標(biāo)準(zhǔn)的修訂產(chǎn)業(yè)鏈二十一世紀(jì)的競(jìng)爭(zhēng)將是供應(yīng)鏈之間的競(jìng)爭(zhēng),加強(qiáng)產(chǎn)業(yè)供應(yīng)鏈管理已成為世界性企業(yè)進(jìn)一步提高競(jìng)爭(zhēng)力的戰(zhàn)略選擇。優(yōu)先主題:(13)面料(14)服裝產(chǎn)業(yè)互動(dòng)機(jī)制(15)服裝物流及服裝供應(yīng)鏈整合產(chǎn)業(yè)研究隨著國(guó)際經(jīng)濟(jì)一體化的進(jìn)程的不斷深入,服裝行業(yè)面臨的國(guó)際國(guó)內(nèi)市場(chǎng)環(huán)境、產(chǎn)業(yè)政策復(fù)雜多變。產(chǎn)業(yè)研究工作需要?jiǎng)討B(tài)跟進(jìn)、長(zhǎng)抓不懈。優(yōu)先主題:(16)WTO背景下的服裝國(guó)際新貿(mào)易研究。(17)加強(qiáng)國(guó)內(nèi)外相關(guān)法律法規(guī)、產(chǎn)業(yè)政策研究。(18)主要競(jìng)爭(zhēng)國(guó)競(jìng)爭(zhēng)力研究。(19)全球服裝貿(mào)易展發(fā)展趨勢(shì)及中國(guó)服裝產(chǎn)業(yè)的全球發(fā)展目標(biāo)研究。(20)國(guó)內(nèi)市場(chǎng)運(yùn)行及變化趨勢(shì)及中國(guó)服裝行業(yè)發(fā)展戰(zhàn)略(方針)研究。服裝科技創(chuàng)新基地與平臺(tái)建設(shè)根據(jù)中國(guó)服裝行業(yè)發(fā)展的戰(zhàn)略需求,依托具有較強(qiáng)研究開發(fā)和技術(shù)輻射能力的科研機(jī)構(gòu)或大企業(yè),集成高等學(xué)校、科研院所等相關(guān)力量,建設(shè)一批服裝科技創(chuàng)新基地和平臺(tái),建立開放共享的機(jī)制和制度,全面加強(qiáng)對(duì)自主創(chuàng)新的支撐,促進(jìn)技術(shù)進(jìn)步和增強(qiáng)自主創(chuàng)新能力,發(fā)揮起帶動(dòng)服裝行業(yè)結(jié)構(gòu)調(diào)整和經(jīng)濟(jì)增長(zhǎng)方式轉(zhuǎn)變的引擎作用。優(yōu)先主題:(21)搭建中國(guó)服裝產(chǎn)業(yè)科技文化研發(fā)平臺(tái)(22)構(gòu)建中國(guó)服裝企業(yè)科技評(píng)估平臺(tái)(23)搭建服裝行業(yè)標(biāo)準(zhǔn)化體系服務(wù)平臺(tái)(24)創(chuàng)辦服裝科技學(xué)術(shù)刊物公共服務(wù)服裝行業(yè)具有明顯的集群特征,是中國(guó)產(chǎn)業(yè)發(fā)展中“集群化”最突出的行業(yè)之一。中小企業(yè)占服裝行業(yè)企業(yè)的絕大多數(shù),中小企業(yè)的進(jìn)步就是整個(gè)行業(yè)的進(jìn)步。整合社會(huì)資源,加大公共服務(wù)的力度,提高公共服務(wù)的質(zhì)量,解決服裝產(chǎn)業(yè)集聚地及中小型服裝企業(yè)的共性技術(shù)難題,推動(dòng)整個(gè)行業(yè)的升級(jí)。優(yōu)先主題:(25)搭建服裝產(chǎn)業(yè)集群及中小型服裝企業(yè)公共服務(wù)平臺(tái)(26)進(jìn)一步健全服裝標(biāo)準(zhǔn)化與質(zhì)量體系(27)服裝科技高層論壇二、人才培養(yǎng)人才是二十一世紀(jì)最為寶貴的資源已成為不爭(zhēng)的共識(shí),我國(guó)在近20年的高等服裝專業(yè)教育中,培養(yǎng)了大量的專業(yè)技術(shù)、管理及貿(mào)易人才。隨著產(chǎn)業(yè)的發(fā)展,我國(guó)服裝企業(yè)為了擺脫品牌缺乏國(guó)際認(rèn)知度、產(chǎn)品競(jìng)爭(zhēng)力較弱和品牌附加值極低的現(xiàn)狀,開始從被動(dòng)的模仿加工型企業(yè)向品牌經(jīng)營(yíng)型企業(yè)的多元化發(fā)展。對(duì)人才的層次、結(jié)構(gòu)及實(shí)用性,提出了更高的要求。加強(qiáng)人才培養(yǎng)模式的研究,形成一批專業(yè)素質(zhì)高、動(dòng)手能力強(qiáng)的復(fù)合型服裝人才隊(duì)伍,為我國(guó)服裝行業(yè)的后續(xù)發(fā)展注入強(qiáng)勁動(dòng)力。建立開放式立體教育模式建立再教育培訓(xùn)體系
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