【正文】 開始顯現(xiàn)出來。事件分析：首先，作為全球汽車第一品牌，豐田公司在全球范圍內(nèi)主動(dòng)進(jìn)行問題車召回的勇氣是值得肯定的。但是，在數(shù)百萬輛汽車召回行為，顯然會(huì)直接沖擊到豐田品牌在全球用戶心目中的美譽(yù)度，因此，豐田在扎實(shí)做好問題車召回工作的同時(shí)，一定要及時(shí)通過媒體等多種有效手段，與廣大用戶進(jìn)行真誠溝通，以最大可能的維持豐田品牌的良好聲譽(yù)。The case of Toyota recallIt is reported that, the Tianjin FAW Toyota recalled 75,552 RAV4 cars which were produced between March 19, 2009 to January 25, 2010 since January the same reason, Toyota has recalled more than total 8 million cars in the United States, is expected to cost about 2 billion to March this year because of its largest automobile according to other media reports, the considers to fine the Japanese car manufacturer Toyota Motor Company d as the punishment for their largescale recall of negative impact of Toyota recall is beginning to Analysis: First of all, as the biggest car brand over the world, Toyota39。s courage of worldwide initiative to recall bad cars is worthy of , behavior of recalling hundreds of cars will obviously have a direct impact on the Toyota brand39。s reputation in the eyes of the world39。s , when Toyota is doing a solid job work to recall vehicles in question, it must be promptly municate with the majority of genuine users through the media and other effective means, and maintain the good reputation of the Toyota brand with the greatest is reported that since January 28, the Tianjin FAW Toyota recall March 19, 2009 to January 25, 2010 production of 75,552 RAV4 the same reason, Toyota has been in the United States, Europe, the recall, the recall of more than 8 million total, more than Toyota in 2009 total global sales of is expected early this year to March, its largest ever automobile recall the cost and loss of total sales will reach 2 billion 。while others according to the media, the to consider the Japanese car manufacturer Toyota Motor Company fined as punishment for their largescale recall of cars, Toyota recall the negative impact is beginning to , hundreds of cars in the recall of behavior obviously will have a direct impact on Toyota39。s brand reputation in the eyes of the world39。s users, so, Toyota recall vehicles in question do a solid job work, must be promptly through the media and other effective means to municate with the majority of genuine users, with the greatest potential to maintain the good reputation of the Toyota brand..危機(jī)應(yīng)對策略方法中的真誠坦率，還是要快速?zèng)Q策。當(dāng)然還有很多的辦法，信息溝通中，我們還有很多的思路因此公司必須當(dāng)機(jī)立斷，快速反應(yīng)，果決行動(dòng)，與媒體和公眾進(jìn)行溝通。從而迅速控制事態(tài)，否則會(huì)擴(kuò)大突發(fā)危機(jī)的范圍而應(yīng)該主動(dòng)與新聞媒介聯(lián)系，盡快與公眾溝通，說明事實(shí)真相，促使雙方互相理解，消除疑慮與不安。Company must decide on the spot, fast reaction, fruit take action, until media and the public go on, link control the state of affair rapidly, otherwise will expand and happen suddenly the range of the crisis but should contact news media voluntarily, municate with the public as soon as possible, explain the truth of the matter, impel both sides to understand each other, dispel the doubt and 承擔(dān)責(zé)任原則（SHOULDER THE MATTER 惠普此次危機(jī)公關(guān)反應(yīng)過慢，錯(cuò)過了解決問題的最佳時(shí)機(jī)HP39。s response to the public relation crisis was too slow, and missed the best opportunity to solve the problem HP39。s response to the public relation crisis was too slow and missed the best opportunity to solve the ，與消費(fèi)者提出的要求有不小的距離。Their program did not mention the recall processing, and this could not meet with consumers’ made no small program made no mention of Zhao Hui processing, and consumer requests are not a small distanceTherefore, panies must make a prompt decision, rapid response, and decisive action, to municate with the media and the quickly control the situation, otherwise it will expand the scope of sudden crisis The media should take the initiative to contact, municate with the public as soon as possible, explain the facts to promote mutual understanding and the avoidance of doubt and anxietyAnalysis of HP39。s Solution to the crisis, HP takes some partly effective measures to control the situation , these actions work out and prevent public crisis to contacts media voluntarily and municates with the public as soon as , HP explains the truth of the matter so as to promote mutual some extent, all these efforts reduce doubt and uneasy of the 39。s response to the public relation crisis was too slow, and missed the best opportunity to solve the program did not mention the recall processing, and this could not meet with consumers’ demands.