產(chǎn)品設計與-資料下載頁
2025-03-10 17:13本頁面
【正文】 銷售與高支出導致利潤虧損或偏低。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 成長期 Growth ? 如果新產(chǎn)品能滿足市場需求，就會進入成長期，而產(chǎn)品銷售也會快速上升。 ? 成長期，利潤會提高，因為廣大銷量可以分攤成本，同時會發(fā)展更有效率的系統(tǒng)。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 成熟期 Maturity ? 當產(chǎn)品的銷售成長開始變慢，那就是該產(chǎn)品進入成熟期。這個階段通常會比前兩個階段持久，並為行銷管理階層帶來巨大挑戰(zhàn)。 ? 銷售成長趨緩會導致供應大於需求，而產(chǎn)能過剩將促使競爭愈來愈激烈。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 衰退期 Decline ? 大部分產(chǎn)品類型及品牌的銷售量終究會下降。銷售額下滑有很多因素，例如，科技進步、消費者改變喜好、競爭更激 ? 烈。企業(yè)保留弱勢產(chǎn)品的成本很高，除了利潤下降之外，還有隱藏成本的問題。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens (Martin Bell, Marketing Concepts and Strategy, 3rd ed., , 1979, Houghton Mifflin Company。 used by permission, Mrs.. Marcellette (Bell) Chapman. ) 產(chǎn)品淘汰過程 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 演講完畢，謝謝觀看！
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