產(chǎn)品設(shè)計(jì)與-資料下載頁
2025-03-10 17:13本頁面
【正文】 銷售與高支出導(dǎo)致利潤(rùn)虧損或偏低。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 成長(zhǎng)期 Growth ? 如果新產(chǎn)品能滿足市場(chǎng)需求，就會(huì)進(jìn)入成長(zhǎng)期，而產(chǎn)品銷售也會(huì)快速上升。 ? 成長(zhǎng)期，利潤(rùn)會(huì)提高，因?yàn)閺V大銷量可以分?jǐn)偝杀荆瑫r(shí)會(huì)發(fā)展更有效率的系統(tǒng)。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 成熟期 Maturity ? 當(dāng)產(chǎn)品的銷售成長(zhǎng)開始變慢，那就是該產(chǎn)品進(jìn)入成熟期。這個(gè)階段通常會(huì)比前兩個(gè)階段持久，並為行銷管理階層帶來巨大挑戰(zhàn)。 ? 銷售成長(zhǎng)趨緩會(huì)導(dǎo)致供應(yīng)大於需求，而產(chǎn)能過剩將促使競(jìng)爭(zhēng)愈來愈激烈。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 衰退期 Decline ? 大部分產(chǎn)品類型及品牌的銷售量終究會(huì)下降。銷售額下滑有很多因素，例如，科技進(jìn)步、消費(fèi)者改變喜好、競(jìng)爭(zhēng)更激 ? 烈。企業(yè)保留弱勢(shì)產(chǎn)品的成本很高，除了利潤(rùn)下降之外，還有隱藏成本的問題。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens (Martin Bell, Marketing Concepts and Strategy, 3rd ed., , 1979, Houghton Mifflin Company。 used by permission, Mrs.. Marcellette (Bell) Chapman. ) 產(chǎn)品淘汰過程 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 演講完畢，謝謝觀看！
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