中國(guó)媒介指南chinamedialandscape-資料下載頁
2025-06-07 16:46本頁面
【導(dǎo)讀】UTSAdvertising(Chengdu)Co.Ltd.Wele!glance?3rdlargestcountry(sqkm)?1,000+dialects. Urbanpopulation:%. Inflationrate:%(CPI). GDPgrowthrate:7%for2001. OnMarch15,thefirstJVTVC,RadaWatch,wasaired. People?today?TV(yesterday?sviewing)8986. Radio(yesterday?slistenership)4144. Universe?000s37,87514,492. Source:CMMS?00(20cities). TVratings. cities:BJ,SH,GZ,CD,WH,HZ,SY,NJ,CVSC:Cover339TV
【正文】 beginning to take off M 0204060801001201990 1991 1992 1993 1994 1995 1996 1997 1998 1999TelephoneMobile PhonePagerInter Pageview increased quickly 0500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,000Jan Feb Mar Apr May Jun JulSinaNeteaseSohuSource: Sina//Netease/Sohu Daily Pageview Source: Feb 14, 2000 Inter Regulation in China Still Unclear ? In December 1999, control of the Inter was moved from the Ministry of Information Industry to relevant government departments”. ? Banned the discussion of state secrets over the Inter. ? Rules for emerce, online auctions and advertising are rumored to be in the works. ? After Jan. 31, China would restrict the use, sale and manufacture of products that use overseas encryption technology. ? But according to Foreign Ministry spokesman Zhu Bangzao, the law will not hamper ... foreign panies entering China. The statistics of inter users by age 0%10%20%30%40%50%60%70%80%90%100%97 98 99 050+41503640313526302125162015Source: CNNIC Report The statistics of inter users by region 21%13%11%6%5%4%4%3%3%3%3%24%BejingGuangdongShanghaiJiangsuShandongZhejiangLiaoningHunanHubeiSichuanLiaoningOthersSource: CNNIC Report ‘00 Surfer are more concentrated in BJ, SH and GD (total 45%) which are developed area The statistic of inter usersby ine 64% people have 1,000+ PMI 05007%501100029%1001200036%2001400019%400160005%6001+4%050050110001001200020014000400160006001+Source: CNNIC Report The statistics of inter users by sex 86 857914 15210%10%20%30%40%50%60%70%80%90%100%39。97/10 39。98/6 39。98/12 39。99/6 39。99/12FemaleMaleSource: CNNIC Report More female than before, but still male skewed The statistics of inter users Where people surf 50%37%11%2%HomeOfficeInter BarOthersSource: CNNIC Report ‘00 37% is surfatwork, Inter is one of the few media can reach people during work. College77%Master6%Below HighSchool3%HighSchool13%Doctor+1%84% inter users have college degree or above in China The statistics of inter users by education Source: CNNIC Report 1. 四通利方信息技術(shù)有限公司的“新浪網(wǎng)” 2. 網(wǎng)易公司的“網(wǎng)易” （ 、 、 ） 3. 搜狐愛特信（北京）信息技術(shù)有限公司的“搜狐” （ 、 ） 4. 廣州飛華電信工程有限公司的“ 163電子郵局” 5. 北京京訊公眾信息技術(shù)有限公司的“首都在線” （ ） 6. 聯(lián)想電腦有限公司的“ FM365” 7. 世紀(jì)龍信息網(wǎng)絡(luò)有限責(zé)任公司的“ 21CN” 8. YAHOO! INC. 9. 上海在線信息網(wǎng)絡(luò)集成有限公司的“上海熱線” 10. 天極信息發(fā)展有限公司的“ CPCW網(wǎng)站” 2000 top ten popular websites Source: CNNIC Report Advertising Cost CPM (RMB) ? Banner 120180 ? Email/Newsletter 100 ? Icon 100150 ? Sponsorship Depend on traffic ? Interstitial/Pop up 180+ ? Text 40100 Comparing with TV and Newspaper ?TV (Beijing) 36 ?NP (Banner) 145 Advertising monitoring ? Third party monitoring ?Sina: Use Ad Force to provide monitoring report ? Monitoring Software on website server ?Sohu and Netease utilize Netgravity to create monitoring report ? Self developed software ?Yahoo ?Tianfu Online Summary ? China is definitely one of the most potential markets on earth with its huge population. ? Ad spend grows 19 times over the past 10 years and a high growth rate is forecasted to be continued. ? For TV, the market bees more and more matured with the education from foreign advertising and media agencies. ? For other media, it still takes time to be regulated especially for newspapers. ? Though regulation on the inter is still uncertain, the growth of suppliers as well as the market size would be very significant in the next 5 years. Thanks! Legend (Chengdu) Co., Ltd.
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