競爭性對抗與競爭動態(tài)概論-資料下載頁
2025-02-18 07:01本頁面
【正文】 moderately costly – Competitive advantages partially sustained as quality is continuously upgraded – Seek to serve many customers and gain a large market share – Gain brand loyalty through brand names – Careful operational control / manage a consistent experience for the customer 競爭動態(tài) 標(biāo)準(zhǔn)周期市場 ? 公司的競爭優(yōu)勢受到適當(dāng)?shù)谋Ｗo(hù)以防止被模仿。 ? 競爭者進(jìn)行模仿只需要付出適當(dāng)?shù)某杀尽? ? 只要公司能夠不斷提升能力，領(lǐng)先于競爭者，就可以維持部分競爭優(yōu)勢。 ? 公司 ? 尋求更大的市場份額；大量的市場 ? 發(fā)展規(guī)模經(jīng)濟(jì)； ? 通過品牌名稱贏得顧客的忠誠 ； ? 仔細(xì)控制公司的經(jīng)營運(yùn)作。 COMPETITIVE DYNAMICS VERSUS RIVALRY COMPETITIVE RIVALRY (Individual firms) ? Market monality and resource similarity COMPETITIVE DYNAMICS (All firms) ? Market speed (slowcycle, fastcycle, and standardcycle 競爭性對抗與競爭動態(tài) 競爭性對抗 （單個公司） ? 市場共性與資源相似性 競爭動態(tài) （所有公司） ? 市場速度（慢周期市場、快周期市場和標(biāo)準(zhǔn)周期市場） 戰(zhàn)略聚焦： ? PAGE： 139 ? 銷售云計(jì)算資源的競爭 169。2023 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a passwordprotected website for classroom use. COMPETITIVE DYNAMICS SlowCycle Markets FastCycle Markets StandardCycle Markets IMITATION COMPETITIVE ADVANTAGE Slow and Costly Proprietary rights A costlytoimitate resource/capability usually results from unique historical conditions, causal ambiguity, and/or social plexity Sustained petitive advantage is most achievable in this market Rapid and Inexpensive Not sustainable Reverse engineering Faster and less costly than in slowcycle markets。 and slower and more expensive than in fastcycle markets Partially sustainable 競爭動態(tài) 慢周期市場 快周期市場 標(biāo)準(zhǔn)周期市場 模仿 競爭優(yōu)勢 速度慢、成本高 專利權(quán) 難以理解的、模仿成本高的資源或能力，經(jīng)常來源于獨(dú)特的歷史條件、因果的模糊性和 /或社會的復(fù)雜性。 最容易獲得持續(xù)性競爭優(yōu)勢 速度快、成本低 競爭優(yōu)勢難以維持 逆向工程 比慢周期市場的速度快、成本低；但是比快周期市場的速度慢、成本高 可維持部分競爭優(yōu)勢
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