競(jìng)爭(zhēng)性對(duì)抗與競(jìng)爭(zhēng)動(dòng)態(tài)概論-資料下載頁(yè)
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【正文】 moderately costly – Competitive advantages partially sustained as quality is continuously upgraded – Seek to serve many customers and gain a large market share – Gain brand loyalty through brand names – Careful operational control / manage a consistent experience for the customer 競(jìng)爭(zhēng)動(dòng)態(tài) 標(biāo)準(zhǔn)周期市場(chǎng) ? 公司的競(jìng)爭(zhēng)優(yōu)勢(shì)受到適當(dāng)?shù)谋Ｗo(hù)以防止被模仿。 ? 競(jìng)爭(zhēng)者進(jìn)行模仿只需要付出適當(dāng)?shù)某杀尽? ? 只要公司能夠不斷提升能力，領(lǐng)先于競(jìng)爭(zhēng)者，就可以維持部分競(jìng)爭(zhēng)優(yōu)勢(shì)。 ? 公司 ? 尋求更大的市場(chǎng)份額；大量的市場(chǎng) ? 發(fā)展規(guī)模經(jīng)濟(jì)； ? 通過(guò)品牌名稱贏得顧客的忠誠(chéng) ； ? 仔細(xì)控制公司的經(jīng)營(yíng)運(yùn)作。 COMPETITIVE DYNAMICS VERSUS RIVALRY COMPETITIVE RIVALRY (Individual firms) ? Market monality and resource similarity COMPETITIVE DYNAMICS (All firms) ? Market speed (slowcycle, fastcycle, and standardcycle 競(jìng)爭(zhēng)性對(duì)抗與競(jìng)爭(zhēng)動(dòng)態(tài) 競(jìng)爭(zhēng)性對(duì)抗 （單個(gè)公司） ? 市場(chǎng)共性與資源相似性 競(jìng)爭(zhēng)動(dòng)態(tài) （所有公司） ? 市場(chǎng)速度（慢周期市場(chǎng)、快周期市場(chǎng)和標(biāo)準(zhǔn)周期市場(chǎng)） 戰(zhàn)略聚焦： ? PAGE： 139 ? 銷(xiāo)售云計(jì)算資源的競(jìng)爭(zhēng) 169。2023 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a passwordprotected website for classroom use. COMPETITIVE DYNAMICS SlowCycle Markets FastCycle Markets StandardCycle Markets IMITATION COMPETITIVE ADVANTAGE Slow and Costly Proprietary rights A costlytoimitate resource/capability usually results from unique historical conditions, causal ambiguity, and/or social plexity Sustained petitive advantage is most achievable in this market Rapid and Inexpensive Not sustainable Reverse engineering Faster and less costly than in slowcycle markets。 and slower and more expensive than in fastcycle markets Partially sustainable 競(jìng)爭(zhēng)動(dòng)態(tài) 慢周期市場(chǎng) 快周期市場(chǎng) 標(biāo)準(zhǔn)周期市場(chǎng) 模仿 競(jìng)爭(zhēng)優(yōu)勢(shì) 速度慢、成本高 專(zhuān)利權(quán) 難以理解的、模仿成本高的資源或能力，經(jīng)常來(lái)源于獨(dú)特的歷史條件、因果的模糊性和 /或社會(huì)的復(fù)雜性。 最容易獲得持續(xù)性競(jìng)爭(zhēng)優(yōu)勢(shì) 速度快、成本低 競(jìng)爭(zhēng)優(yōu)勢(shì)難以維持 逆向工程 比慢周期市場(chǎng)的速度快、成本低；但是比快周期市場(chǎng)的速度慢、成本高 可維持部分競(jìng)爭(zhēng)優(yōu)勢(shì)
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