其他類型的組織戰(zhàn)略管理-資料下載頁
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【正文】 ernal environmental analysis Strategy choices Strategy evaluation and control Specific Strategic Issues Facing NotforProfit PublicSector Organizations Specific Strategic Issues ? ? ? Misperception about the usefulness of strategic management Multiple stakeholders Unique strategies developed by NFP anizations Unique Strategies Developed by NFP Organizations CauseRelated Marketing ? ? ? ? ? Funds a good cause Benefits NFPs through public exposure and corporate donations Enhances the image of the supporting pany Designed for the strategic advantage of the sponsoring corporation Benefits NFPs from the marketing link Unique Strategies Developed by NFP Organizations Types of NFP Marketing Alliances Figure 86 NFP Organization TransactionBased Promotions Joint Issue Promotions Licensing Unique Strategies Developed by NFP Organizations Strategic Piggybacking ? ? Special Olympics anization selling clothing Symphony selling cookbooks to supplement revenue Chapter Eight Questions
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