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rofiles5大公司基本狀況對比TerraIndust’sAgrium PotashCorp SksMosaicCorp.CFIndust’sSales $ Bil $ Bil $ Bil $ Bil $ BilProfit $ Mil $42 Mil $626 Mil $106 Mil $84 MilProfit % Sales% % % % %Sales %In USA 70% 70% Potash = 96%Profit30% 81%Comment 98% sales N100% Mining/Mfg33% eaN,P,K76% Min/Mfg75% N25% PSummary總結(jié)及啟示美國化肥工業(yè)的早期發(fā)展進程Early Stages US Fertilizer Industry o 自然資源 – 礦物儲備 Natural Resources – mineral depositso 創(chuàng)新的思想 Innovative Ideaso 簡單的采礦業(yè)和制造業(yè) Simple mining and manufacturingo 企業(yè)聯(lián)合定價 Cartels could manipulate pricingo 沒有標(biāo)準(zhǔn) – 以次充好 Without standards – adulterated productso 較多的單一生產(chǎn)線 Many single location operations20世紀初期 Early 1900’so 方法過于復(fù)雜 More sophisticated processeso 擴張數(shù)量 Expanded number of locationso 政府執(zhí)行標(biāo)準(zhǔn)緩慢 Slowly standards enforced by governmentso 20世紀后期,化肥產(chǎn)品在很多情況下成為一些公司的副產(chǎn)品,例如主營業(yè)務(wù)是石油和天然氣的公司 . Later in 1900’s, Fertilizer operations were, in many cases, byproducts of pany’s major businesses – oil and gas panies, for example.US Fertilizer Industry 19501980’s19501980年美國的化肥工業(yè)o 重要成長 Significant growtho 很多新加入者: Many new entrants with:n 自然資源 Natural Resourcesn 一個想法 An idean 副產(chǎn)品帶來利潤 Byproduct as a profitn 所有的都能賺錢 All could make money美國成熟的化肥行業(yè) Maturing US Fertilizer Industryo 那些不能給客戶提供不同產(chǎn)品的企業(yè)已經(jīng)離開這個行業(yè) . Those operators without a significant point of difference to offer customers have left the industry.o 把化肥作為副產(chǎn)品的生產(chǎn)者 (石油公司 )不再具有重大的影響力 Fertilizer as a byproduct producer (oil panies) are no longer a significant influence.美國化肥企業(yè)在今天的成功 Today’s Successful US Fertilizer Companieso 專注于化肥行業(yè) Devoted to fertilizer business.o 大型石油和化學(xué)公司已經(jīng)離開這個行業(yè) . Large oil and chemical panies have left the industry.o 一些公司已經(jīng)擁有國際化肥業(yè)務(wù) . Some panies have international fertilizer operations.美國化肥企業(yè)在今天的成功 Today’s Successful US Fertilizer Companieso 在西方商界 ,工業(yè)集中 ,是最成功的策略 In western business industries, industry concentration is most successful strategy.o 多元化極少獲得成功 管理時間分散到很多行業(yè)中 有限的專業(yè)知識無法面對多樣化業(yè)務(wù)發(fā)展的需要 . Conglomerization is seldom successful – management time is spread over to many industries – little expertise to offer too many diverse businesses. o 不同于某些行業(yè),產(chǎn)銷一體就是好??蛻舻臐M意度才是關(guān)鍵 . Unlike some industries, vertical integration works well – manufacturing and distribution. Customer satisfaction is key.美國化肥企業(yè)在今天的成功 Today’s Successful US Fertilizer Companieso 農(nóng)藥和微量營養(yǎng)素公司通常不生產(chǎn)氮磷鉀,而是定位于純化學(xué)品的生產(chǎn) . Companies in the pesticide and micronutrient segment usually do not produce the Primary plant nutrients, much more pure chemical orientation.o 專用肥領(lǐng)域 家用草坪 ,高爾夫球場 ,學(xué)校 Niche orientation home lawns, golf clubs, schools.o 少數(shù)公司只生產(chǎn)有機產(chǎn)品 .A few panies only handle anic products.o 在美國 ,企業(yè)只集中精力做他們最擅長的 .In the US, panies concentrate on what they do best.Fotten Factorso 強大的領(lǐng)導(dǎo)能力 愿景,洞察力,遠見Strong leadership – vision, insight, and foresighto 足夠的可利用的資金來應(yīng)對粗獷的經(jīng)濟周期Enough funds available to handle rough economic periodsGlobal Development Partners (GdP)謝謝! Thank You!參考 References1. 國際化肥工業(yè)協(xié)會 International Fertilizer Industry Association2. 美國的經(jīng)濟普查 美國商務(wù)部 US Economic Census – US Department of Commerce3. Hoovers公司介紹 Hoovers Company Profiles , a D B Company4. Mergent在線數(shù)據(jù)庫 Mergent Online database演講完畢,謝謝觀看!