日化企業(yè)怎樣善用品牌管家-資料下載頁(yè)
2025-01-23 17:22本頁(yè)面
【正文】 ? 回答下列問(wèn)題以界定在生意目標(biāo)和傳播角色兩方面都正確的品牌策略 – 我們品牌的行銷目標(biāo)為何 ? – 為達(dá)成行銷目標(biāo)，每一個(gè)個(gè)別傳播工具扮演的角色為何 ? 24 F:train/任務(wù) : 協(xié)助統(tǒng)一進(jìn)入香港 Mission: Help President enter HK 25 F:train/資料 (Information) 香港未來(lái)市場(chǎng)發(fā)展會(huì)議紀(jì)錄 (Analysis of HK market development) 統(tǒng)一品牌進(jìn)入三大統(tǒng)倉(cāng)分析 (Distribution work analysis) 香港市場(chǎng)銷售排行榜 (Food, drinks and brands in HK) 統(tǒng)一現(xiàn)有產(chǎn)品及品牌 (Existing products and brands of President) 26 F:train/作業(yè) (Task) 找出統(tǒng)一進(jìn)入香港的品牌機(jī)會(huì)點(diǎn) (Brand opportunity identification) 擬定品牌策略 (Brand strategy development) 我們可以為統(tǒng)一做什麼 (What can we do for President?) 27 F:train/補(bǔ)充資料 (some more info.) 統(tǒng)一進(jìn)入香港的另一個(gè)目的是以香港做為建立東南亞行銷網(wǎng)路的基地 (Additional objective for President to enter HK is to establish the Southeastern Asia marketing work HK as the head office) 消費(fèi)者大約聽(tīng)過(guò)統(tǒng)一，印象為來(lái)自臺(tái)灣，方便面，質(zhì)量一般，價(jià)格低廉 ) (Consumers are roughly aware of President from Taiwan, instant noodle, average quality and inexpensive that39。s all.) 28 F:train/謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH
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